Self-Improvement App Launches Updates and Donates Profits to Notable Charity

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21&Different, a productivity app from Western Unlimited, introduces updated version and donates 25% of sales to U.M. ARMY.

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This is the most streamlined app for users to revolutionize their New Year's Resolution practices, improving their own lives and the lives of many others through the ongoing donation of these proceeds.

21&Different, a productivity app created by marketing and advertising agency, Western Unlimited, officially launched its version 1.1 in the iTunes App Store. 21&Different is a program intended to assist in overall wellness and self-improvement through daily tasks and good habit formation. Users are challenged to establish and maintain simple, healthy habits in key areas of their life. The app serves as a guide to help guide and develop a positive, personal transformation over the course of 21 days.

“We thought our overall mission paired well with that of U.M. ARMY’s and decided it was more than fitting for us to develop a partnership,” said Scott Davis CEO of 21&Different. “The app offers a life improving concept for individuals, and by purchasing the Premium version, not only will the user improve their own life, but they will also touch the lives of our youth, as well as many, many of the disadvantaged across the United States through the U.M. ARMY mission projects.”

Developer (Western Unlimited LLC) CEO Scott Davis has personally and individually committed to donate 25% of Net Proceeds received from 21&Different’s in-app purchases made by its users to U.M. ARMY (United Methodist Action Reach-out Mission by Youth), whose mission is “To provide Christ-centered quality youth work camps that serve people in need and promote spiritual growth and leadership development in youth.” In essence, for every user who purchases a Premium upgrade in-App purchase of 21&Different, U.M. ARMY will receive $0.70.

"We're very pleased to be working with Scott and Western Unlimited," said Brian Smith, Executive Director, U.M. ARMY. "21&Different has the ability to completely change one's life for the better, and we're more than happy to endorse such a positive personal transformation."

“As we approach the New Year, I hope everyone will accept the 21&Different Challenge," said Davis. "This is the most streamlined app for users to revolutionize their New Year's Resolution practices, improving their own lives and the lives of many others through the ongoing donation of these proceeds.”

21&Different’s contribution will continue indefinitely - for the life of the App - as long as users continue to take advantage of its in-app purchases, one quarter of the proceeds received will go to U.M. ARMY.

21&Different is available now in the iTunes App Store, for more information, visit: http://www.21anddifferent.com.

About:

Western Unlimited, LLC

With a fifteen year history in marketing, specific to the Western Lifestyles segment, Western Unlimited founder Scott Davis became very intrigued with the developments and growth of mobile applications. As an avid self-improvement enthusiast, Scott developed a concept in 2012 to help improve the dismal rate of success regarding individuals who participate in "New Year's Resolutions" annually with hopes to introduce it to the public through a mobile application. After over 12 months in research and development, while engaging renowned application developer AVAI Mobile Solutions in Austin, Texas, alongside PR Firm Appspire.me, Western Unlimited has launched its first mobile application with 21&Different. This ground breaking app is poised to "Revolutionize New Year's Resolutions" in 2015 and for years to come.

U.M. ARMY

U.M. ARMY is an acronym, which stands for United Methodist Action Reach-Out Mission by Youth. U.M. ARMY’s mission is: “To provide Christ-centered quality youth work camps that serve people in need and promote spiritual growth and leadership development in youth.” U.M. ARMY Mission camps are an opportunity for youth, college students and adult leaders to experience Christian growth through mission, worship, and fellowship. Individual participants and church groups combine their strengths with those of other groups to meet home repair and maintenance needs of those unable to help themselves. U.M. ARMY has been holding camps since 1979 and the program is constantly growing in size and territory. They have managed to touch many lives over those years. Annually they have 5,000 participants working on about 2,000 projects and now have mission opportunities during Christmas, spring break, summer months, and weekends throughout the year.

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