Two Gifts in One: Acer $139.99 Tablet Offered with $40 Best Buy Gift Card

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New Acer tablet holiday offer kicks off with humorous campaign highlighting fitness-focused elves with extra time on their hands thanks to Acer

“The discounted price of the Acer Iconia Tab 8 and the extra bonus of the free $40 Best Buy gift card will appeal to anyone who has been looking for an outstanding tablet at a great value.” said Richard Black, senior director of marketing, Acer America.

Acer America today gives customers an incredible holiday deal at just the right time: the Acer Iconia Tab 8 (model A1-840-131U) with Intel Atom processor is now available at Best Buy starting at just $139.99 and comes with a free $40 Best Buy gift card. Starting today, the offer is available at Best Buy stores and online at until December 23, 2014 or while the promotional gift card supplies last.(1)

The Acer Iconia Tab 8 (model A1-840-131U) and $40 Best Buy gift card offer is being promoted in a unique and humorous advertising campaign featuring elves who – no longer busy making holiday toys thanks to the popularity of the Acer Iconia Tab 8 – are free to spend their time focusing on fitness to look great for the holidays. There are several versions of the video, including this 45-second spot.

The campaign is running broadly across a wide range of digital media in the United States to target families and young adults who are interested in purchasing a tablet during the holiday season. The media spend for this campaign is more than $1 million dollars and is estimated to reach 98 million consumers during its run through December 23.

Media placements will reach consumers via their computers and mobile devices, so they can take advantage of the great deal whether they are at home or on the go. The campaign includes video and banner ads on a variety of websites including news, shopping, lifestyle and enthusiast outlets. In addition, the tablet will be featured on in-store video walls and in point-of-purchase displays in Best Buy stores, as well as video and display ads on In addition, Acer America will support the campaign with social media programs.

“This campaign accomplishes something very important during the hectic holiday season – it provides our customers with an excellent deal and we hope it also gives them a laugh,” said Richard Black, senior director of marketing, Acer America. “The discounted price of the Acer Iconia Tab 8 and the extra bonus of the free $40 Best Buy gift card will appeal to anyone who has been looking for an outstanding tablet at a great value.”

“Intel and Acer wanted our breakthrough campaign to deliver some holiday joy and generate interest in this fantastic tablet,” said Johan Koning, global account manager for Intel’s partner marketing group. “We think our elves campaign really delivered.”

Designed to be the ultimate device for fun, entertainment and staying in touch, the Acer Iconia Tab 8 is an Android tablet with a premium build, featuring an elegant crisp white bezel and detailed metal back cover. The Acer Iconia Tab 8 (model A1-840-131U) is powered by an Intel® Atom™ quad-core CPU delivering fluid and fast navigation through apps and websites, smooth video playback and better mobile gaming while also providing up to 7.5 hours of battery life.(2) The tablet’s brilliant 8-inch HD display with IPS technology brilliantly shows video, games, photos and more in crisp and clear detail. The 16:10 screen ratio provides a better viewing area for reading e-books and browsing websites, while the thin and light design makes it comfortable for single-handed use.

About Acer
Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale and support of innovative products that enhance people's lives. Acer's product offering includes PCs, displays, projectors, servers, tablets and smartphones — tools our customers need to explore beyond limits and experience more. Acer employs 7,400 people and ranks No. 4 for total PCs globally.(3) Revenues for 2013 reached US$12.02 billion. Please visit for more information.

© 2014 Acer America. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. Prices listed are manufacturer suggested retail prices.

All brands and product names mentioned herein include trademarks of their respective companies and are used solely to describe or identify the products.

(1.) Applicable to purchases of new Acer Iconia Tab 8 tablet (model A1-840-131U) in the US from a Best Buy Store or This is a limited time offer and ends when Acer’s limited supply of the promotion $40 Best Buy gift cards is exhausted. See for additional terms and conditions applicable to the Gift Card.

(2.) Battery life may vary depending on usage. Actual battery life varies depending on product specifications, computer settings and applications or features launched. All batteries’ maximum capacity diminishes with time and use.

(3.) IDC 2013

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Lisa Emard
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