TapAnalytics and SiteScout Partner to Help Marketing Agencies Report, Measure and Deliver Advertising ROI

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TapAnalytics Digital Marketing Platform Unifies and Reports Digital Marketing Campaign Metrics, now Including SiteScout Results.

Now marketing agencies can gain deeper insights into results from the SiteScout advertising platform, using the TapAnalytics complete digital agency analytics and reporting platform. TapAnalytics, which unifies a wide spectrum of third-party marketing campaign tools, has now integrated SiteScout as part of its cloud-based, on-demand campaign performance platform for digital agencies and marketers.

SiteScout is a leading self-serve advertising platform for marketing professionals and agencies, with nearly 70,000 websites, 150,000 campaigns, and over 31 billion daily ad views.

With this integration, TapAnalytics users can view SiteScout ad data metrics, encompassing 35 key performance indicators, such as the number of ads, ad placement, cost, clicks, and impressions. And, all data can be viewed side-by-side with metrics from other marketing tool integrations, giving users unparalleled context.

The TapAnalytics platform quickly integrates marketing campaign data and performance metrics from over 35 tools and services. With these integrations, TapAnalytics customers can deliver faster client reporting and deeper analytics via a single, comprehensive view of all campaigns and tools. With TapAnalytics, increased client satisfaction and reduced operational costs both translate to agency ROI.

Babak Hedayati, TapClicks CEO, states: “SiteScout is a powerful ally in display advertising, and its addition to our rich set of integrations helps us bring a unified, comprehensive digital marketing platform to the market. We look forward to extending our reach together, and offering TapAnalytics advantages to over 60,000 SiteScout users.”

SiteScout is the latest partnership, extending a long list of integrations. See http://www.tapanalytics.com/campaign-integration for more information.

  • Display Advertising: Google DFA, Google DFP, Facebook Ads, AppNexus, The Trade Desk, Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox.
  • Social: Twitter, Facebook Insights, LinkedIn, Foursquare, YouTube, Vendasta, Yelp, Shoutlet.
  • Email/Leads: Callcap, Constant Contact, MailChimp, Marchex, ExactTarget, Data-Dynamix, PulsePoint.
  • SEO/Analytics: Google Analytics, MOZ, Omniture, TruMeasure.
  • SEM: Google Adwords, Bing Ads.

About TapClicks

TapClicks, Inc., the digital presence company, was founded in 2009, and operates out of offices in Silicon Valley, Canada, India and Mexico. The TapAnalytics business unit focuses on performance reporting, digital ROI, and analytics for agencies and enterprises.

For more information, please visit http://www.TapAnalytics.com.

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Holly Stump
TapClicks
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