Demand for Groupize Solutions Continues to Grow as 15 Hotels Select GBE to Offer Direct Bookings for Small Groups and Meetings

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Groupize continues to be the preferred solution for high touch hotels, resorts and chains in the USA and internationally to maximize revenue with direct group bookings.

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Groupize Group Booking Engine Empowers Hotels to Attract, Convert and Win More Group Business

We understand that groups want to engage online and implementing the GBE provides us the optimum opportunity to increase small and leisure group revenue while personalizing the guest experience before they even arrive at property.

Groupize Solutions, Inc., the leader in group travel solutions for hotels, announced that 15 new properties have selected their award-winning group booking platform to capture more groups on their website. The latest hotels to implement the solution include Centerstone Inn in Tuscaloosa, Clarion Resort Fontainebleau Hotel in Ocean City, Maryland, two Your DC Hotels- The Georgetown Inn and Best Western Georgetown Hotel, The Benjamin in New York City, and the first international independent property Lancaster House in Bogota, Colombia. The company also welcomed Mohegan Sun Casino Resort in Connecticut and nine InnSuites Hotels & Suites (IHT) properties from Arizona and California to New Mexico and Texas.

Currently in use by over 8,000 hotels, the Groupize platform is comprised of three integrated solutions to easily manage the complete lifecycle of a group - Group Booking Engine (GBE), Pipeline Response Manager (PRM) and the Hub which includes a mobile platform. The suite empowers hotels to take control of their online small group and SMERF business while empowering organizers of reunions, weddings, tours, sports trips, family vacations and meetings to shop, book and manage their small groups in real-time on the hotel website.

“The Clarion Resort Fontainebleau Hotel is a leading destination for both leisure and corporate guests and we are always looking for ways to maintain our market leader position,” says Renee Seiden, Director of Sales and Marketing at the Clarion. “Giving groups access to shop and book in real-time on our website increases efficiencies and eliminates time wasted on unqualified inquiries. We understand that groups want to engage online and implementing the GBE provides us the optimum opportunity to increase small and leisure group revenue while personalizing the guest experience before they even arrive at property.”

The GBE captures all the groups' relevant information including sleeping rooms, meeting space, and F&B needs, then quotes dynamic group rates in real-time. Seamlessly integrated to the hotel’s website, brand and content, hotels control all business rules including what type of groups qualify for instant booking. To maximize efficiency and increase close rates, the GBE is integrated with the powerful, cloud-based Groupize PRM which allows hotel sales managers to centralize, manage, track and report on all group leads and related activities.

“Lancaster House has been voted the best hotel in Colombia and received the 2013 TripAdvisor Travelers’ Choice Award because we are focused on providing world class service and memorable experiences,” said Monica Avinami, Marketing Services Director of Lancaster House. "There is a strong market for small groups and Groupize is enabling us to ensure they come and stay with us. The powerful sales automation and reporting capabilities in the PRM will help us analyze and improve our sales and operations.”

“83% of leisure and 76% of business planners want tools to self-serve and book online,” says Charles de Gaspe Beaubien, President and CEO of Groupize. “It is great to see so many hotels redefining how they engage with these groups. Direct bookings significantly reduces dependencies on third-party sites, dramatically lowering distribution costs. We are delighted to welcome so many new partners who recognize the opportunity to change the way groups are booked online.”

To view an online demo of the Groupize GBE with the recently launched Instant Book and the Hub, visit http://www.groupizesolutions.com.

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Alisa de Gaspé Beaubien

Ivana Johnston
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