With New Video, 2015 Tour and Hot Album, Srikalogy Demonstrates The Art of Showing Up

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Establishing a new paradigm for hip hop music, Srikalogy is at the forefront of a transformational arts movement whose mission is to positively affect the world by integrating inner and global consciousness with lifestyle.

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This movement is going on all around the world. There’s a lot of people that are using their art to transform the world around them.

Srikalogy finds himself at the center of a rapidly spreading transformational music scene. With a new video (“The Realness,” premiering 12/16) and an upcoming European tour supported by a grassroots Indiegogo campaign, this powerhouse of creativity, community mobilization and musical genius is out to illustrate the beauty of just showing up.

Throughout a successful year during which he wowed festival audiences on both coasts and helped to produce several multi-media events in his native Brooklyn, Srikalogy (aka Srikala Kerel Roach) joyously exemplified the ideals artfully expressed on his latest album, New Paradigm (2014, Black Swan Sounds). This living soundtrack for the transformational arts movement addresses how we can positively affect the world by integrating inner and global consciousness with lifestyle.

Indeed, Srikala’s description of “transformational music” is an apt depiction of the album itself: “It not only makes you feel good. It has a beneficial effect on your mind. It hits you on a physical level,” he explains,” but it also hits you an energetic level. It’s something that’s meant to heal, and meant to expand your outlook on life.”

According to Srikala, sometimes the first step towards transformation is just sitting still.

“The mind has a tendency to be in the future or the past,” he says, “we’re never in the space. When the mind is still, the realness of what’s around us just shines forth.”

In other words, when we move out of our own way, good things tend to happen. That’s the message imparted in his new video, “The Realness,” and it’s a vision shared by an expanding community devoted to creating spaces and events where people come together to enthusiastically explore the not-yet-known through music, art and movement.

Says Srikala, “This movement is going on all around the world. There’s a lot of people that are using their art to transform the world around them. To heal the mind/body/spirit. Heal the atmosphere. The next question is “how can we bring this idea to other places? How can I connect with these different movements?”"

The answer may well lie in his one-way ticket to London, where in late-January he’ll commence his In The Journey European Tour, an endeavor he is funding via an Indiegogo campaign running through December 22nd.

The idea is to zoom around the continent, "planning, but playing with improvisation and being led by spirit. I’m taking some of my music, I’m taking some of the understanding and practices that we’re doing in Brooklyn, just to connect, to build bridges. The beautiful part about that is sometimes all you need to do is show up. Sometimes you don’t need to have everything planned out. I have a couple gigs planned, but ultimately maybe 50% to 60% is just me showing up in the towns and meeting local people and local communities.”

Part of the art of showing up is simply having faith. It requires a good degree of courage to wing it Srikalogy-style, but experiential evidence overwhelmingly favors those bold as love. That’s how progress is made.

“What is the new paradigm?” Srikala asks. “There’s two branches of what the new paradigm is. It’s that space in yourself, what’s new for you, what’s your next level, what’s your next expansion? The whole album and the whole movement is to awaken that.

“[T]hen there’s the new paradigm on the global scale: environmental, all the ways that improve the world around us.”

His is a vision that demands immediate action, and Srikala is leading by example. The inevitable question for everyone else then becomes: how does one show up? How does each person's unique participation contribute to the larger movement? The answer to that awaits -- in the stillness of the realness.

Srikalogy’s “The Realness” video debuts on December 16th.

Srikalogy’s In The Journey campaign ends December 22nd).

Srikalogy's New Paradigm album is available from Black Swan Sounds.

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Joel Davis
since: 04/2012
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