Chango Expands Mobile Offering With Cross-Device Audience Targeting via Facebook

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Publishes the “Mobile Marketer’s Almanac” with Forecasts for 2015

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Marketers can now be sure that the person they messaged during a visit to their site in the morning is the same person they are messaging on their phone in the afternoon and on their tablet in the evening.

Chango (http://www.chango.com), the only programmatic advertising company powered by live-profile technology, today announced that marketers can now extend their campaigns from desktop to mobile via Facebook to reach targeted audiences with a new level of confidence. Chango’s approach works for retargeting, branding, and in an industry first, acquisition campaigns.

Chango identifies the intended audience leveraging its vast resource of exclusive intent data, and now can extend that targeting to mobile devices with significant reach by using Facebook data to identify the same audience. The company is then able to message the target audience universally across mobile devices, as well as vary the message sequencing based on engagement with the ads. Importantly, Chango can track the customer journey across devices to provide rich attribution insights to its clients. This process provides marketers the clearest view to date on the impact of their mobile campaigns.

“Facebook mobile data is extremely reliable,” said Dax Hamman, chief product officer, Chango. “Marketers can now be sure that the person they messaged during a visit to their site in the morning is the same person they are messaging on their phone in the afternoon and on their tablet in the evening.”

Today’s news follows the recent publication by Chango of the “Mobile Marketer’s Almanac” for 2015. Written in the familiar, and much-loved style of the farmers’ almanacs so many grew up with, the “Mobile Marketer’s Almanac” analyses survey and case study data to forecast mobile market trends next year.

Highlights of “The Mobile Marketer’s Almanac” include:

  • Marketers predict a sharp rise in mobile conversions over the next 18 months;
  • 86 percent of brands currently have a mobile-optimized site;
  • Brands are much more reluctant to commit to mobile apps;
  • Mobile Attribution will need to scale in 2015.

The Mobile Marketer’s Almanac for 2015 can be downloaded at http://www.chango.com/resources/whitepapers/mobile-marketers-almanac-2015/?utm=press-release.

About Chango

Chango is a programmatic advertising company, purpose-built for the marketer. The company uses exclusive intent data and technology to create relevant, timely advertising campaigns, and produce rich customer insights. The company’s unique live-profile technology makes intent data available faster than anyone else to help clients efficiently build brand awareness, acquire new customers and retarget site visitors. Chango works with more than 60 of Fortune 500 marketers and companies such as eBay, Sears, Clorox, Sprint and Toyota. To find out more, visit http://www.chango.com.

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Ben Plomion
Chango
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