Determining common measurement metrics that all stakeholders agree on is a key early step in strategic planning, this list is a great starting point for all event marketers
Chicago, IL (PRWEB) December 18, 2014
eshots, the industry leader in event marketing technology has released a list of “8 Event Marketing Metrics You Need to Track” when creating your experiential strategy. Once again, eshots offers marketers insights into key event strategies with this piece, and discusses critical data points for event and experiential campaigns, including the following:
1. Expected vs. Actual Attendance
2. Cost Per Lead
3. Quality Leads Generated
4. Survey Completion/Abandonment Rate
5. Conversion Rate
6. Social Media Engagement
7. Net Promoter Score
8. Return on Investment
This report details what key metrics event marketers should focus on, and why they are critical to program success.
"Determining common measurement metrics that all stakeholders can agree on is a key early step in strategic planning, this list is a great starting point for all event marketers," says eshots founder and CEO Craig Steensma.
To view the full report visit https://eshotsblog.wordpress.com/
For more information on how eshots, Inc. can help your company improve its experiential ROI visit http://www.eshots.com or call 312-253-1500.
About eshots, Inc.
As the experiential marketing industry’s most trusted provider of lead management and marketing science solutions, eshots helps today’s top brands and their agencies maximize their marketing ROI. We develop scalable, high-impact technology and analytic solutions that help brands and maintain connect with their target audiences. For innovative solutions from an experiential marketing technology and analytics partner you can trust.