Opt-Intelligence and WhatCounts Partner to Integrate Email Subscriber Acquisition and Personalized Email Marketing

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Opt-Intelligence’s Integration with WhatCounts Provides Marketers with New Capabilities to Grow and Activate Their Email Contact Lists

Together, LeadServe and WhatCounts provide a complete customer lead generation and long-term engagement solution.

Opt-Intelligence, the leading email list growth provider for businesses through its LeadServe online toolkit, announced its integration with WhatCounts, Inc., a privately held Atlanta-based email marketing service provider. The new partnership connects LeadServe’s email list growth tools with WhatCounts’ Professional and Publicaster platforms. WhatCounts clients can use the integration to send contact records for their new opted-in email subscribers—sourced from LeadServe-powered opt-in ads—directly into their subscriber database within the platform.

“Opt-Intelligence is excited to partner with WhatCounts, a company that shares our passion for innovative technology and developing one-to-one customer relationships,” said Craig Anderson, Opt-Intelligence’s President and Chief Operating Officer. “Together, LeadServe and WhatCounts provide a complete customer lead generation and long-term engagement solution.”

“We are thrilled to offer the integration with Opt-Intelligence to WhatCounts clients. As anyone in the email marketing industry knows, building a clean, opted-in subscriber list is a top priority, and our partnership with Opt-Intelligence, the largest ad exchange of its kind, extends a solution to this need,” said Mike Piersa, WhatCounts’ Director of Sales.

The integration is free and easy to use for marketers on LeadServe and WhatCounts. Access the integration in LeadServe by choosing WhatCounts from a drop-down menu when asked where to send new subscriber details. LeadServe is "performance" advertising, meaning the marketer indicates the amount he or she is willing to pay for a new email subscriber, and the marketer only pays when a consumer accepts the marketer’s sign-up invitation.

About Opt-Intelligence (http://www.opt-intelligence.com)

Opt-Intelligence was established in 2003 to accelerate opt-in email subscriber acquisition for permission-based email marketers. With opt-in ad units powered by Opt-Intelligence’s patented technology, the world’s leading marketers ask consumers to subscribe to their email newsletters, join their loyalty programs, participate in their promotions, or follow their brand on social media. The opt-in ad unit is shown to targeted users across hundreds of websites and mobile apps. Users expressly opt in to the offer and ask to receive marketing email or social media posts from the marketer. With LeadServe, email marketers enjoy easy-to-use, self-service access to Opt-Intelligence's leading email subscriber acquisition capability. For more information about Opt-Intelligence and LeadServe, visit http://www.opt-intelligence.com.

About WhatCounts (http://www.whatcounts.com)

WhatCounts loves email. That’s because it’s the only marketing channel providing a substantial ROI when marketing professionals deliver smart, personalized messages to their target audiences. Each day our team partners with over 800 customers to leverage email, social media, mobile design, and the web to drive revenue. We provide enhanced data, flexible deployment options, content automation and professional services. We’re headquartered in Atlanta, Ga., with offices in Seattle, Sydney, Baltimore, and other regional locations. Find out more about why we love email at http://www.whatcounts.com.

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Craig Anderson
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