POPAI Announces the Revival of Its Industry Leadership Conference

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In-store marketing professionals are happy to have POPAI’s Annual Industry Conference back, January 26-27, 2015 in Lake Buena Vista, FL.

We are excited to be a part of reestablishing this educational conference and look forward to interacting with and learning from many of our peers in Florida. - Chris Young

Loyal POPAI Members searching for nostalgia – or other in-store marketing professionals looking for a leadership conference to attend– can be thankful for the return of POPAI’s Annual Industry Conference.

The Annual Industry Conference was an industry staple, but was discontinued in the early 2000s. After much persistence from members, POPAI is excited to offer this strong program again, now known as the Industry Leadership Conference, from January 26-27,2015 at WALT DISNEY WORLD® Resort in Lake Buena Vista, FL.

“For many years, the ILC was the premier event for leaders throughout the industry to come together to network, exchange ideas and learn from some of the brightest minds in our industry,” says Chris Young, President of SMP Industries, Incorporated, and Ruby Sponsor of the event. “We are excited to be a part of reestablishing this educational conference and look forward to interacting with and learning from many of our peers in Florida.”

This year’s program involves POPAI’s Annual Member Meeting, the release of POPAI and Quiri’s Compliance Study findings, two keynote speakers, two special Disney Institute presentations and the Annual Night of Honors.

"Menasha is excited to work closely with POPAI for this one-of-a-kind event," says Dennis Bonn, VP Marketing of Menasha Packaging, a Diamond Sponsor of the event. "We've been waiting to hear the results of the Compliance Study since the project was announced September."

ILC is the perfect event for C-level producers and mid- to upper-level CPG and retailer professionals. Attendees will experience mind-opening sessions about creativity, branding, and consumer behavior; and have plenty of time to network, gain long-term partnerships, and explore at WALT DISNEY WORLD® Resort.

“We’re excited to bring the Industry Conference back and we couldn’t imagine a better location to host it at,” says John Anderson, POPAI President. “Everywhere you look at WALT DISNEY® Resort, you’re surrounded by inspiration, creativity, and innovation. Our attendees will take away key learnings inspired by their overall experience at the ILC and with the Disney Institute.”

For more information about ILC, visit popai.com/ilc. To learn about the Annual Night of Honors and who will be recognized, visit popai.com/noh. For additional marketing and sponsoring opportunities, contact Michael Cure at mcure(at)popai(dot)com.

About POPAI
Point of Purchase Advertising International (POPAI), established in 1936, is the global association and arm for research and promotion of the in-store marketing industry. International in scope, its membership of more than 1,400 companies includes leading creators, manufacturers, buyers and users of this vital medium in the United States and abroad. POPAI conducts continuous research programs, which validate the important role of in-store marketing and disseminates this information to marketing, advertising merchandising and sales promotion executives.

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Katie Desir
POPAI
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