Demand for martial arts studios has been driven by the rising popularity of mixed martial arts
New York, NY (PRWEB) December 16, 2014
The highly competitive Martial Arts Studios industry, which offers instruction in various martial arts, is comprised of several small operators that typically serve local markets. Although the industry serves a demographically diverse clientele, instruction is geared toward males and the youth market. In 2014, males are expected to account a majority of the industry's clientele, while consumers under the age of 17 are expected to generate a large amount of industry revenue.
During the past five years, the industry has punched through the recessionary haze. According to IBISWorld Industry Analyst Dmitry Diment, “Consumer demand for martial arts instruction is driven by a number of economic factors, including unemployment, disposable income and consumer confidence.”
As the recession set in and the economy sagged, a downturn across these variables resulted in a contraction in time and money spent on recreation, including martial arts instruction. Consequently, industry growth was hampered early in the current five-year period. However, as the economic recovery took hold, rising per capita disposable income propelled consumers to increase spending on fitness, including martial arts instruction. As a result, industry revenue is projected to increase for a third consecutive year.
Demand for martial arts studios has been driven by the rising popularity of mixed martial arts (MMA), a full-contact martial art form that uses striking and grappling techniques, including the philosophies and various martial arts forms.
“The past five years, in particular, have seen the growing acceptance of MMA under the guidance of Ultimate Fighting Championship (UFC), the largest mixed martial arts promotion company in the world,” says Diment. As a result of a wider broadcast of UFC matches that have propelled fighters to genuine star status, the MMA segment has quickly become the most popular instruction format.
The industry is expected to grow at an even faster rate during the next five years. A robust economic recovery is expected to endow consumers with higher disposable income levels, enabling them to spend more money on martial arts instruction, particularly costly private lessons. The competitive nature of the industry, coupled with the success of franchise brands, is expected lead to an expansion of the franchise model.
For more information, visit IBISWorld’s Martial Arts Studios in the US industry report page.
Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Friend IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189
IBISWorld industry Report Key Topics
The Martial Arts Studios industry includes facilities that offer instruction in martial arts. These classes include karate, kendo, judo, jiu jitsu, krav maga, tae kwon do, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction.
Key External Drivers
Industry Life Cycle
Products &amp; Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.