Austin Trail Running Company Is Up and “Running”

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The Austin Trail Running Company, (http://www.austintrailrunning.com) a trail running specific retailer, has launched today and is actively working to open its first retail outlet in Austin by February which will be located at 13219 North Highway 183, Suite 200, 78750.

The Austin Trail Running Company, (http://www.austintrailrunning.com) a trail running specific retailer, has launched today and is actively working to open its first retail outlet in Austin by February which will be located at 13219 North Highway 183, Suite 200, 78750.

With a rapidly growing and active trail community both in Austin and nationwide, there’s been a need for a trail-specific retailer with support staff that can help assist people on choosing the correct gear. Pam Harght, an ultra-runner, entrepreneur and running coach decided in 2013 to pursue her passion of opening a trail running-focused retail store. “I’ve been running and racing on trails since 2007 and have seen tremendous growth in the sport over the last few years. It’s a fantastic community that demands it’s own space and has needs that are currently not being met. The Texas trail community is one of the largest in the country and has been incredibly supportive in the launch of this business.” says Pam Harght, the companies co-founder.

The store will specialize in higher-end gear that is built to last on the rugged trails in Hill Country and West Texas, but with hybrid options as well for the flatter, softer travels in East Texas. All of the gear will be tested to make sure that it can stand up to the demands of long distance and multi-day running and hot Texas summers. For those that travel to the mountains, they’ll have gear to accommodate emergency weather conditions like rain and snow. The Austin Trail Running Company is the place for trail runners staffed with obsessive gear experts who will help you find exactly the right fit, fabric and weight to get you through your next biggest challenge.

You will see the Austin Trail Running Company “out on the trail” quite frequently. The company’s employees and ambassadors have been traveling across the state of Texas to do “wear test” days with several different shoes. The team will also be at all future TejasTrails races running the packet pick-up and the start/finish aid stations and a small expo on the race site.

The Austin Trail Running Company is not just about selling gear for runners; its goal is to get people out on the trail who may not have ever considered trail running or for those who have struggled with staying motivated with running. It’s about getting people off the couch and out into nature. So, is it time to hit the trail yet?

About Austin Trail Running Company
Austin Trail Running Company was founded in 2013, its newly available online store is available at http://www.austintrailrunning.com. A physical retail location is opening in December of 2014. It is located at 13219 North Highway 183, Suite 200 just off of 183 North next to iFly and Amy’s Ice Creams, which make up a small shopping center that’s been dubbed as the “Austinville, the 78750 location.”

For more information visit http://www.austintrailrunning.com, visit Facebook at http://www.facebook.com/AustinTrailRunning or email pamela(AT)austintrailrunning.com.    

About Pam Harght
Pam Harght, the company’s co-founder, an ultra-runner, a past coach with the Leukemia and Lymphoma’s Team in Training, and experienced entrepreneur has worked on 4 start-ups in food, hospitality and technology industries. She’s completed a 100K distance but is currently training for her first 120 mile run in the summer of 2015. Harght’s running resume includes more than 25 races at the marathon and above distance in 15 different states and two countries: Canada and France. Although she started running in the 8th grade for the high school track team, Pam later began trail running as a way to decompress and get outside more after she moved to Kansas for Graduate School. She moved to Austin in January of 2009 and found her “tribe” shortly after in the Austin trail running community. Since then, she’s raced several times a year, her favorite distance is the 50 miler. Pam has an MBA in Entrepreneurship from the Acton School of Business. In 2013, she realized it was time to go after her passion and start the Austin Trail Running Company.

About Peter Kirby
Peter Kirby, the company’s co-founder, comes from the world of Natural Health. With an extensive background and experience in starting companies, Peter has helped start and grow a mortgage and real estate business, launched BrainJuice, a Bitcoin start-up, and is currently President at Factom, a technology company that builds infrastructure on the Bitcoin Blockchain for software applications. Peter also holds an MBA from the Acton School of Business and shares a passion for helping people achieve their goals while maintaining a healthy lifestyle. Although not an avid trail runner, he recently completed his first run down a mountain in a thunderstorm and enjoys crewing and cooking on training weekends and at events.

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Joe Berti
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