Well Gifted Launches Reverse Gift Registry to Change Gift Giving

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Well Gifted is a new web app where users can send gift options and let the recipient pick their favorite gift. This reverse gift registry ensures that the recipient will always get a gift that they want.

How it works:
The gift giver finds the gift options on Amazon and then pastes the URLs of those options into WellGifted.co along with the name and email of the recipient. The recipient will then receive an email with thumbnails of all the options and can select the one they want most in one click. This triggers an email back to the sender notifying them of which gift the recipient wants. The sender can then purchase the gift securely through their Amazon account.

Use of all features on the website are completely free.

How to use Well Gifted in under 2 minutes: http://youtu.be/bWtQca85j7I

How it Started:
Well Gifted was founded in 2014 by brothers Hoku Ho and Ivan Ho. Hoku initially came up with the idea after receiving a gift card to Jamba Juice as a gift, even though he hates Jamba Juice. As a way to improve the inefficiency of bad gift giving, Hoku thought about applying a technique he used to get friends to decide on a place to eat. He would narrow the restaurants down to two or three places and then ask them to pick where they wanted to go most out of the options Hoku provided. To apply this to gifting, Hoku decided it would be best to build a web app that could send the equivalent of a reverse gift registry. He then pitched the idea to his brother Ivan and they began building Well Gifted.

Well Gifted to this point has been completely bootstrapped while co-founder Hoku was a full-time college student. Hoku, a business student at Brigham Young University, built much of the website while sitting in the back row of his class lectures.

Why it’s important:
In a recent study from the University of Chicago on gift giving, Dr. Nicholas Epley concludes, "It turns out it's not the thought that counts, it's the gift that counts," Dr. Epley later adds "The secret to being a good gift giver…is to give them what they want." (a)

Unfortunately, there are a lot of bad gift givers out there. An estimated $58.5 billion of holiday gifts returned were returned in 2013(b) and more than $41 billion in gift cards went unused between 2005 and 2011(c).

Well Gifted believes there’s a better way to give gifts and that with the reverse gift registry, it’s possible to never give a bad gift again.

a. http://www.wsj.com/articles/SB10001424127887324020804578151873737238966
b. http://www.cnbc.com/id/101293249
c. http://www.giftcardexchangeday.com/statistics.php

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Hoku Ho
Well Gifted
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since: 04/2014
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