Chicago, Illinois (PRWEB) December 18, 2014
Worldwide spending on golf sponsorship is expected to total $1.65 billion in 2014, up 3.1 percent from 2013, according to IEG Research.
The increase trails the projected 4.1 percent increase in overall global sponsorship spending, due in large part to sluggish economies in Europe and Asia.
“Like other international properties, the uneven global economy continues to temper corporate interest in golf,” said William Chipps, IEG Sponsorship Report senior editor.
BMW is the most active sponsor of golf worldwide as 27 percent of properties with a sponsor in the auto category report a partnership with the company. Rolex follows in close second with ties to 26 percent of properties that have a watch sponsor.
The auto category is the most dominant sector sponsoring golf worldwide. Auto companies are 4.4 times more likely to sponsor golf than the average of all sponsors, according to IEG. Alcoholic beverages and banks follow as the second and third most active categories, respectively.
MasterCard is the most active sponsor in North America, while banks are the most active category.
About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.
We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.
A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
For more information about IEG and the sponsorship industry, please visit http://www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).