St. Petersburg’s Strickland Group Launches New Website with Cutting-Edge Realty Features

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The Strickland Group, the elite St. Petersburg real estate team founded by leading area Realtor® Bonnie Strickland, has launched a new technologically advanced website at BonnieStrickland.com.

Designed and built in cooperation with St. Petersburg-based ThinkTank (http://www.thinktankconnect.com), BonnieStrickland.com showcases The Strickland Group’s listed properties, offers advanced tools to homebuyers, and features the Group’s insights about homebuying and the St. Petersburg real estate market.

“This is a website that reflects and strengthens our commitment to a great customer experience,” said Bonnie Strickland, whose listings regularly include the most desirable high-end properties in the city. Strickland and her team have decades of collective experience in high-end realty in St. Petersburg.

“Our goal is to make it easier for our buyers to find the house that’s right for them, and easier for all buyers to find the homes our sellers are listing.”

The site’s most unique feature is the integration of SavvyCard®’s Send To Mobile™, a technology designed and built in The Strickland Group’s home base of St. Petersburg. Send To Mobile delivers web content to smartphones in a feature-rich, mobile-friendly format. Users browsing the Strickland Group’s featured properties, for instance, can request Property SavvyCards featuring turn-by-turn directions and a wealth of data for each property. This makes it easier for homebuyers to get up from their computers and go look at houses in person.

An MLS search is the centerpiece of the new BonnieStrickland.com, but The Strickland Group went above and beyond here, too. In addition to standard search criteria like features and price, the MLS search portal at BonnieStrickland.com includes a map search option, which lets searchers draw custom polygons to precisely focus on their preferred neighborhoods and areas.

Finally, The Strickland Group and ThinkTank have worked together on making sure BonnieStrickland.com leverages the power of the internet to attract interested buyers from around the world. For instance, the site’s blog (http://www.bonniestrickland.com/blog/) features regular posts on homebuying and St. Petersburg neighborhoods, which will help attract and educate readers entering the St. Petersburg real estate market.

“I’ve built my business on innovation, hard work, and a commitment to putting our clients first,” said Strickland. “This new website lets us extend those principles into the digital realm.”

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Emilie Varak
ThinkTank
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