LINE Selects TUNE as Global Mobile Attribution Analytics Partner

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TUNE's attribution analytics platform allows LINE to more accurately measure their marketing performance across all their apps, revealing opportunities to improve results through data-driven marketing decisions.

TUNE (http://www.tune.com), the enterprise SaaS for mobile marketing company behind the products MobileAppTracking (MAT), MobileDevHQ (MDHQ), and HasOffers, today announced it is now the global attribution analytics partner for LINE (http://line.naver.jp/en), the world's leading life platform with 170M monthly active users worldwide.

This successful partnership with LINE first began in Asia this past January, and is now expanded globally to include: LINE Family Apps such as LINE camera; LINE Webtoon; LINE DECO; and the LINE Game, Disney Tsum Tsum. TUNE's attribution analytics platform allows LINE to more accurately measure their marketing performance across all their apps, revealing opportunities to improve results through data-driven marketing decisions.

“LINE really is an evolving company and ever since their launch, they have scaled their offering and community to become one of the major contenders in Asia,” said Peter Hamilton, CEO and Partner at TUNE. “With this partnership, we are looking to reach out to the 230 countries where LINE is already present. I couldn’t be more excited to be solving mobile measurement problems for an innovative organization like this one.”

“TUNE’s MobileAppTracking is a powerful user acquisition tool which gives access to a lot of data,” said Rajat Gupta, Spokesperson of LINE India. “It is allowing us to optimize our campaigns and weed out traffic sources which are not matching our performance benchmarks. Through this new expansive partnership with TUNE, we hope to bring more efficiencies in our efforts across LINE's Family apps.”

LINE joins a growing list of global TUNE customers like Supercell, EA, and Spotify, as well as companies headquartered in Asia including Tencent, Gumi, Lemon Game Funplus, Wandoujia, WeMakePrice, Yellomobile, and CJ O'Shopping.

“When I moved to Korea in April to launch our office in Seoul and expand TUNE’s footprint in APAC, I knew we would see fast adoption locally, but have been surprised and excited by how quickly companies like LINE are expanding globally and how our team around the world has gotten involved to help,” said Bryan Kim, Director of Business Development, APAC, TUNE.

About TUNE

TUNE is the Seattle-based enterprise Software-as-a-Service (SaaS) for mobile marketing company behind the products MobileAppTracking (MAT), MobileDevHQ (MDHQ), and HasOffers. With a mission to make mobile marketing better for everyone, TUNE builds SaaS products to help marketers manage both their paid and organic campaigns. Named to the Inc. 500 fastest growing companies two years running in both 2013 (#63) and again in 2014 (#88), and listed as a top 10 mobile advertising company by VentureBeat, TUNE is backed by Accel Partners (investment led by Rich Wong) and has more than 240 employees with additional offices in San Francisco, NYC, Seoul, Tel Aviv, London and Berlin.

Learn more at http://www.tune.com.

About LINE

LINE, the world's leading mobile platform, offers free text and voice messaging, voice calling and group chat with up to 200 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 560 million users in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps' category of app stores in 70 regions.

For more information visit: http://line.naver.jp/en/.

About LINE PLUS Corporation

LINE PLUS Corporation, the world's leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea.

For more information, please visit http://www.nhncorp.com/nhnen/index.nhn.

Copyright ©2014 LINE PLUS Corporation. All rights reserved. LINE PLUS & LINE logos are trademarks and/or registered trademarks of LINE PLUS Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Media Contact Information:
Lane Buschel
Head of Communications
TUNE
press(at)tune(dot)com

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Lane Buschel
TUNE
+1 206.508.1318
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