2014 Metrics for Learning Report Reveals Digital Clinical Content/Programming has Desired Effect on Planned Patient Care Decisions

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Study Examined Effectiveness of Pharmaceutical-Sponsored Digital Content across Five Years of Physician Education Programs via the Healthcasts Platform

Metrics for Learning

It is clear that physicians are getting relevant, practical value from the programs and that within their specialties, the content they consume is helping create more confidence in patient care decisions. - Derek Dietze

Metrics for Learning, a leading provider of educational program outcomes assessment, announced findings this week from an analysis of digital clinical content on the Healthcasts platform over a five year time period (2009-2014). Metrics for Learning measured the overall effectiveness and impact as a result of physician engagement with 48 pharmaceutical-sponsored programs.

Up to 21,000 Healthcasts physician-members from nine specialty areas ranging from oncology/hematology to rheumatology participated in the study. According to the comprehensive retrospective review conducted by Metrics for Learning, physicians engaged with the programming reported changes in their patient care decisions, including a 56% increase in planned use of optimal, evidence-based patient care strategies, and a 51% increase in confidence in performing specific patient care strategies. Other findings include:

  • Almost all of the physicians found the content/programming relevant to their practice: 96% of physicians indicated that the program they reviewed was very or extremely relevant to their practice.
  • Increases in intent to prescribe: 76% of respondents planned to increase the prescribing of sponsor’s product as a result of the clinical content/programming.
  • Content reviewed increased knowledge and agreement with key clinical messages: 47% of respondents reported an increase in agreement with key clinical messages as a result of engagement with content/programming.

“Our goal is to utilize the latest evidence-based methodologies to evaluate educational program outcomes. In our five-year analysis, we’ve looked to assess changes in physician knowledge, confidence, and intent to change prescribing and performance as a result of their engagement with to clinical content across the Healthcasts platform,” said Derek T. Dietze, Chief Executive Officer of Metrics for Learning. “It is clear that physicians are getting relevant, practical value from the programs and that within their specialties, the content they consume is helping create more confidence in patient care decisions”.

Download a summary of the analysis here.

For more information about Metrics for Learning, please visit http://www.metricsforlearning.com. For more information about Healthcasts, visit http://www.healthcasts.com.

About Metrics for Learning, LLC
In business since 2009, the mission of Metrics for Learning, LLC is to optimize the value of educational program outcomes assessment for our clients and their customers. Using the latest evidence-based methodologies in adult learning and the social/behavioral sciences, Metrics for Learning measures changes in knowledge, confidence, intention to change performance/prescribing, and self-reported performance that are the result of clinicians’ participation in disease state and promotional education interventions in all formats on all platforms. These kinds of assessment results provide an early indicator of program success and supplement traditional ROI measures that use prescription data.

About Healthcasts
Since its inception in 2001, Healthcasts has become the leading educational resource for physicians. Healthcasts is an exclusive network of over 106,000 verified practicing physicians that spans 30 clinical specialty areas. Through member feedback, Healthcasts delivers highlights from more than 50 medical conferences, research insights from Key Opinion Leaders, and CME programming partnerships with leading educational institutions. Healthcasts programming is available anywhere physicians go, on all devices.

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Derek Dietze