Study of Global Smartphone Consumers by Argus Insights Finds That Q3 Gains by Chinese Smartphone Manufacturers Continue into Q4

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Consumers drive the smartphone market, and as they turn to cheaper smartphone options, interest is shifting away from mobile phone giants Apple and Samsung. Argus Insights recently published Consumer Demand Peek report details why customers are increasingly finding delight with Huawei handsets.

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Global Consumers are Becoming Increasingly Interested in Huawei & Xiaomi as Huawei's Delight Levels Approach that of Apple & Samsung

While their US presence still lags, Huawei and Xiaomi are successfully challenging Apple and Samsung for the hearts and minds of global consumers.

Huawei saw a large boost in reported consumer delight in the Global, US, and Chinese smartphone markets this month, which catapulted the brand into a favorable position. While Apple and Samsung continue to dominate global mindshare, other brands like Huawei, Xiaomi, Motorola, and LG are gradually grabbing attention as consumers show interest in cheaper options over trendy brands.

Argus Insights constantly tracks details as they arise out of the data analyzed in these reports. Visit the Argus Insights Blog to read more about:

  • the rise of Chinese Manufacturers
  • how Xiaomi and Huawei are threatening Samsung and Apple in terms of delight, in accordance with their sales increase in Q3 as reported by Gartner
  • how third party resale is negatively impacting the Net Promoter Score of OnePlus

To understand the adoption of the Internet of Things, we must look toward the Internet of Humans TM. Argus Insights sorts through the chaos that is consumer response to extract and interpret invaluable advice from the very people purchasing products.

Argus Insights is pleased to announce the availability of November Smartphone Consumer Demand Reports, which:

  • provides an unprecedented view of where consumers are leading the market
  • augments findings of traditional market research firms with comprehensive analysis of consumer opinions
  • organizes a wealth of consumer feedback with detailed, apt, analysis of the winning brands and retailers
  • demonstrates market trends resulting from consumer preferences

More detailed analysis is available in the report, purchase your November Smartphone Consumer Demand Report today. Reports are also available in the Home Automation and Wearables market.

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John Feland
Argus Insights
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