The Drink Ink Creates Custom Energy Drink For Sunset Overdrive Video Game

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The Drink Ink recently designed a clever energy drink for video game company Insomniac Games. The custom energy drinks have been used in a successful promotional campaign, appearing at pre-release parties and events across the country.

Custom energy drink manufacturer The Drink Ink recently teamed up with Microsoft and Insomniac Games to help promote the video game Sunset Overdrive. With the game focused around an energy drink, the makers of Sunset Overdrive wanted to bring the energy drink in the game to real life. To do this, Microsoft and Insomniac Games reached out to The Drink Ink for its custom beverage products.

Promoting the in-game energy drink at pre-release parties and events across the country, The Drink Ink helped generate buzz and attention for Sunset Overdrive with a bright and colorful energy drink called OverCharge Delirium XT. Since many video game fans regularly purchase energy drinks, the crossover promotion was an astounding success. Offering an exclusive product that could not be found in stores, The Drink Ink used custom energy drinks to get gamers excited to play Sunset Overdrive.

As an exclusive title for the Xbox One gaming system, Microsoft made significant efforts to promote Sunset Overdrive to consumers. On the day of the game’s release, The Drink Ink sent custom energy drink cans of OverCharge Delirium XT to every Microsoft store across the globe. With the game receiving massive amounts of praise from critics and video game aficionados alike, Sunset Overdrive and its high-flying action have appeared on many year-end best games lists.

Microsoft and Insomniac Games have been creating digital worlds for games to explore for over 20 years. Creating some of the most successful video games of all time, Sunset Overdrive promises to be one of their biggest releases to date.

The Drink Ink has helped hundreds of brands promote their products effectively to customers through the use of custom label energy drinks. Helping businesses such as bars, car dealerships and sports teams efficiently promote their brand to thousands of customers, The Drink Ink strives to offer the best tasting energy drinks that feature a company’s logo and colors. For more information on the highest quality custom label products on the market, contact The Drink Ink online today at or by calling (888) 454-3466.

For details about The Drink Ink's custom energy drinks, visit:

For details about The Drink Ink's custom energy shots, visit:

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Reannon Muth on behalf of The Drink Ink


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