Movement to Curb Social Media Saturation Gains Momentum

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Dctology reports Carde app downloads increase as social movement gains attention.

Carde, an iOS app that unifies the photos from multiple social media accounts into one feed, provides a solution for people to spend less time interacting with their mobile phone and more time with the people around them. This concept echoes a larger social movement calling for people to put down their phones and engage with technology in a more efficient way to allow more time to connect in person.

A grassroots movement, Put Down Your Phone, gained traction in 2014 as internationally renown street artists began to illustrate over consumption and addiction to technology and social media. Artists such as Banksy, Micah Purnell, Mister Thoms and IHEART propelled the message into the forefront of pop-culture with installations around the world.

Purnell, a text based artist and graphic designer is quoted on his Dear Progress website saying that "Facebook, Twittter and YouTube connect people; films, online gambling and computer games entertain; Ebay and Amazon provide click quick shopping to your door and the iPhone has it all but are we missing something?”

Purnell's Dear Progress exhibit appeared on billboards throughout Manchester, UK, featuring messages such as “put down your phone and talk to me,” and “shackled by my own consumption.” Banksy’s Mobile Lovers depicting a a couple embracing while checking their mobile phones sold for £403,000 this April, and rapper Prince Ea’s YouTube video Can We Auto-Correct Humanity published on September 29th has already gained over nine million views. Vancouver street artist IHEART’s Nobody Likes Me, a graphic representation of our obsession with social media attention, gained international recognition when it went viral this February. It has become a poster child for the movement.

“Art is a reflection of culture and our perception of the world. These artists are showing us that while we spend so much time connecting to everyone with our phones, we are missing out on what is happening right in front of us. Technology and social media have undoubtedly improved our lives. We don’t need to completely disengage, but we can be smarter about how we spend our time,” says Eugene Potapov, Dctology founder.

“Our mission is similar to the Put Down Your Phone movement, and interest in our app maybe connected to its viral growth. I hope that Carde inspires people to spend more time together,” says Potapov.

About Carde:
Carde combines photos from Facebook, Instagram, and Google+ into one feed and encourages engagement through comments and likes. It’s design and intelligent interface brings the focus to photography without the noise of advertising, articles and games.

Carde was developed by Dctology, a team of entrepreneurs dedicated to simplifying life through intuitive technology and beautiful design.

Headquartered in Ukraine, the inspiration for Carde developed this February following the political conflict with Russia. It was the realization that while it is important to stay connected to your social networks, we need to put down our phones and live in the moment with the people we love. Dctology’s team was motivated to create an app that connects people near and far, and saves time. As Carde evolved, its various benefits for personal and business use came to light.

Carde is available in the App Store for iPhone 4 users and above running iOS 7.0+. It’s free to use, ad-free, and always will be.

Please visit http://www.carde-app.com for more information, videos, and screen shots.

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To schedule an interview or for further information regarding Carde or Dctology please contact Tessa Bodell.

Tessa Bodell, Carde Marketing and Promotions
tessa(at)dctology(dot)com
+1 (808) 462-1685
#putdownyourphone

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Tessa Bodell
Dctology
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