Start Investing For the Price of a Cup of Coffee

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New Investment Advisory Company, Amity Capital LLC, partners with Betterment to launch innovative investment platform in California

It’s never too early to start investing, regardless of what stage in life you’re at.

Starting to invest early is an important way to secure one’s financial future. Unfortunately, there aren’t many options for new investors outside mutual funds and do-it-yourself investing, both of which can be costly between high expense ratios and trading fees. Investors want personalized service, low fees, and diversified portfolios. Luckily an innovative investment company has just been launched in California.

Amity Capital LLC is a new investment advisory company that is registered and based within California. By utilizing innovative technology, Amity Capital is able to provide an affordable investment platform with no account minimums, along with a knowledgeable investment advisor. Amity Capital is making the investment process easier and more accessible.

Amity Capital is pleased to announce their recent partnership with Betterment. Together, the two companies have launched an investment platform, “Amity Advantage”. The cutting-edge investment platform uses an automated process to develop investment goals for anyone, regardless of their age or investment amount. Using a nobel prize-winning theory, Amity Advantage creates globally diverse portfolios for each of their investors. Most importantly, the platform offers a personal investment advisor to each of their clients, to ensure they are guided through the investment process. In addition to always being available for questions, the advisors will meet with each investor annually to discuss future goals and account performance.

Amity Capital believes in straight-forward and affordable investment pricing. Their annual fee is only 0.85% of the investors balance. Accounts under $10,000 also pay a monthly fee of five dollars, waived with a monthly deposit of $250. The cost of Amity Advantage is less than many mutual funds and it saves investors from costly trading fees, transaction fees, or rebalancing fees. The platform allows investors to start investing for a price less than a cup of coffee each month. Amity Capital is an active member of the community and they want people to feel good about investing money; 5% of the company’s net profit is donated to Feeding America’s local chapter.

For more information about Amity Capital, their recent partnership with Betterment, and their innovative platform Amity Advantage - visit their website at

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Matt Haghighi
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