Looking to Include More Healthy Gluten-Free Foods in Your Diet? Holy Crap Is The Perfect Breakfast Food!

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Holy Crap Cereal now carries the GFCP trademark ensuring consumers that their products are safe, reliable and gluten-free.

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Holy Crap cereal is one of the most exciting gluten-free foods on the market.

The Gluten-Free Certification Program (GFCP) in partnership with the Canadian Celiac Association and the National Foundation for Celiac Awareness is pleased to announce that Holy Crap’s tasty, gluten-free, non-GMO organic breakfast cereals are now GFCP certified. Available in grocery stores, drug stores and health food stores across Canada and in selected USA locations, Holy Crap cereal is an artisan blend of real unprocessed ingredients. The nutrient dense and delicious cereal, rich in Omega-3 and Omega-6, high in protein, and very high in fiber, is ideal for people wanting to make positive changes to their diet. Visit the store locator to find a retailer near you.

The Gluten-Free Certification Program is a voluntary certification program designed to help brand owners differentiate their gluten-free products from the increasing clutter of gluten-free claims, by displaying the GFCP trademark. The Program is based on a robust third-party audit certification process at the manufacturing facility, which verifies their ability to regularly meet the stringent GFCP requirements, when managing gluten as part of their internal food safety programs. Paul Valder, president of the Allergen Control Group Inc. (ACG), the corporation that manages the GFCP, states that “by displaying the GFCP trademark, Holy Crap provides consumers with a trusted and easily identifiable source of gluten-free products without sacrificing taste, to aid consumers that have celiac disease, gluten sensitivity or who are avoiding gluten for other reasons”.

If you’ve ever looked at the labels in your local grocer’s gluten-free aisle, you know that all gluten-free foods are not made the same. Just because it’s gluten free, doesn’t mean it’s healthy. Many gluten-free cereals on the market are made with refined corn, rice, or other flours and refined sugars. These processed food products can cause sugar imbalances in the body. With Holy Crap, you can enjoy gluten-free whole foods that offer the nutrients you need for optimum health. Holy Crap cereal is one of the most exciting gluten-free foods on the market. "The eye-catching and humorous product name draws people in," says CEO Corin Mullins, "once they experience the great taste and the benefits of the cereal they keep buying it and then they tell all their friends and family about it.”

“The Canadian Celiac Association and The National Foundation for Celiac Awareness believe that all North Americans have the right to safe food and endorse the Gluten-Free Certification Program as it meets those special needs,” states Sue Newell, Operations Manager of the Canadian Celiac Association. The CCA and NFCA advocate on behalf of approximately 21 million people across North America suffering from celiac disease and gluten sensitivity that are frustrated by the uncertainty of identifying gluten-free products which are essential to their well-being and with that in mind are happy to welcome Holy Crap into the program.

About Holy Crap
Corin Mullins and Brian Mullins are a husband and wife team that started Holy Crap cereal in 2009. They've grown the artisan cereal business in a few short years to an award-winning business success story. The gluten-free, vegan, certified organic breakfast cereals are made in Gibsons, British Columbia, a rural community outside of Vancouver, BC. http://www.holycrap.com

About the Allergen Control Group Inc. (ACG)
The Allergen Control Group Inc. is a privately held corporation which owns and operates the Gluten-Free Certification Program on a global basis and is endorsed exclusively by the CCA in Canada and the NFCA in the USA. http://www.glutenfreecert.com

About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support. http://www.celiac.ca

About the National Foundation for Celiac Awareness (NFCA)
The National Foundation for Celiac Awareness (NFCA) is a US-based 501(c)(3) non-profit organization that drives diagnoses of celiac disease and other gluten-related disorders and improves the quality of life for those on a lifelong gluten-free diet. For more information, visit http://www.CeliacCentral.org.

For news media information, please contact:

Heather Nelson, Allergen Control Group Inc.
Toll Free: 1-866-817-0952 ext. 231

Claudia Howard, Holy Crap
Phone: 1-604-886-8860

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Heather Nelson
Allergen Control Group
+1 866 817 0952 Ext: 231
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Claudia Howard
Holy Crap
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