Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Boris FX to Acquire Imagineer Systems to Form Visual Effects Developer Powerhouse
  • USA - English


News provided by

Zazil Media Group

Dec 17, 2014, 09:20 ET

Share this article

Share toX

Share this article

Share toX

Boris FX & Imagineer Systems
Boris FX & Imagineer Systems

This strategic acquisition will allow us to offer the most comprehensive and advanced set of visual effects tools and solutions on the market today, serving everyone from independent filmmaker to the professional video editor...

Post this

Boston, MA (PRWEB) December 17, 2014 -- Boris FX, the expert in integrated VFX and workflow solutions for video and film, has signed a definitive agreement to acquire Imagineer Systems Ltd., the UK-based developer of the exclusive Planar Tracking™ and masking tools. Imagineer’s flagship product, mocha Pro™ plays a leading role in countless major Hollywood films. In 2013 the team behind mocha was honored by the Academy of Motion Pictures with a Science and Engineering Award. mocha Pro software was recently used on blockbuster films “Gone Girl,” “Birdman” and “Hunger Games: Mockingjay Part 1,” and TV show hits such as “The Leftovers,” “Game of Thrones” and “House of Cards.”

“This strategic acquisition will allow us to offer the most comprehensive and advanced set of visual effects tools and solutions on the market today, serving everyone from independent filmmaker to the professional video editor working with effects to the feature film VFX artist,” explains Boris Yamnitsky, founder and CEO, Boris FX. “Imagineer Systems has the best-of-breed motion tracking, masking and rig removal technology. The company’s engineering and product design expertise perfectly complement Boris FX’s own highly regarded team of visual effects software developers and industry specialists. Both Boris Continuum Complete and mocha Pro will greatly benefit from combining our resources and technologies, as will the many mutual customers we serve.” The newly merged company will build upon the strengths of both development teams to become the leading software firm specializing in post-production plug-ins and tools for editorial, visual effects and motion graphics design.

Imagineer management echoes the play on strengths and the value the merger will bring to the industry. “From our first discussions with Boris it was clear we share the same ethos of directly engaging with our users and the same passion for innovation in visual effects,” states John-Paul Smith, CEO, Imagineer. “One of Imagineer’s key strengths is the ability to play well with others, supporting every popular VFX application in the industry. Joining the Boris family is a huge opportunity to bring mocha’s world-class planar tracking to Boris Continuum Complete users, giving artists and editors the tools they need where they need them most.”

Yamnitsky elaborates on the benefits of merging resources: “Acquiring the proprietary mocha Planar Tracker technology will allow us to bring Imagineer’s Academy Award-winning planar tracking to Boris FX solutions and customers, while conversely, Imagineer products will benefit from Boris FX’s advanced host integration know-how. The breadth and depth of both companies’ technologies will allow us to quickly build powerful new visual effects. The acquisition expands global coverage, better serving customers worldwide, with staff located in the UK, New York, Los Angeles and Melbourne, Australia.”

The announcement of the acquisition has already been greeted with excitement from the industry. Jake Morrison, a VFX supervisor whose credits include Marvel Studios’ "The Avengers" and "Thor: The Dark World" (and a member of the Academy of Motion Pictures) expressed, “Imagineer makes amazing tools for the visual effects community. At the core, its planar tracker is truly one of the most significant technologies for a VFX professional – something recognized by the Academy when the company recently received a Sci-Tech Award.”

Morrison continues, “As both a VFX artist and a production-side VFX supervisor, I’ve benefitted immensely from its technology and have been an advocate for many years. Fundamentally, mocha’s toolset enables the user to focus on the creative rather than the technical, allowing them to complete tasks like tracking and rotoscoping in a fraction of the time. Imagineer’s strategic partnership with Boris FX is great news; bringing new features and new users to mocha Pro is a win-win for the VFX community at large!"

Considered the standard visual effects toolset among broadcast and post facilities, Boris FX has more than one million registered customers, which include Viacom, ABC/Disney, BBC, ESPN and more. Boris FX tools were instrumental in contributing to television content such as “Downton Abbey,” “Weeds,” “The Annoying Orange” and many others. Boris FX customers have also reacted eagerly to the news of the merger. “At ESPN, BCC plug-ins are part of my everyday Avid workflow. The interface, flexibility and quality are paramount for me to create the highest quality content for productions like Major League Baseball. Additionally, when tracking is part of my design process, mocha Pro is my hands-down go-to tool. The ease of use and amazing results I can get with mocha open up design opportunities I don’t get with other tracking tools,” states Doug Fitzsimmons, coordinating editor and project leader at ESPN. Fitzsimmons continues, “To learn that Imagineer and Boris developers are joining forces is really exciting. I am really looking forward to seeing what innovations this Imagineer/Boris team of designers develop, and getting more advanced tracking tools in my Avid timeline.”

Boris FX flagship visual effects solutions include Boris Continuum Complete (BCC), the single most comprehensive plug-in toolset for editing and compositing systems from Avid, Apple, Adobe, Sony, Grass Valley, The Foundry, Assimilate, Quantel, Blackmagic and SGO.

“I’ve worked with Continuum Complete for many years and am continually impressed with the sheer power and large library of useful tools for post,” says Ross Shain, chief marketing officer of Imagineer Systems. “Imagineer is very excited to be teaming up with one of the leading plug-in developers in the industry, and we will leverage Boris FX’s experience with GPU-enhanced acceleration and host integration to improve the mocha family of products.”

Shain continues, “Our companies share a common vision: to provide editors and artists with dedicated problem-solving tools that speed up workflows and help users focus on creativity. Combining technical and marketing resources will allow Imagineer to better support our existing customers and help expose the power of mocha to new users in the editorial and broadcast markets. Combined, Boris FX and Imagineer will be supporting almost every professional editing and effects software in the marketplace.”

Imagineer Systems Ltd. will continue to operate as a wholly-owned UK subsidiary of Boris FX with CEO John-Paul Smith continuing to lead from the Guildford, UK location. Boris Yamnitsky, CEO of Boris FX, will serve as the group chairman and Ross Shain will become the chief marketing officer of both Boris FX and Imagineer. For more information about the acquisition plans, please visit: http://www.borisfx.com/blog/2014/12/15/imagineer-systems-acquisition-frequently-asked-questions/?utm_source=creativecow&utm_medium=website&utm_campaign=mochaFAQ.

About Boris FX
Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company's success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Grass Valley, Nexidia, Sony, Quantel and other leading developers of video editing software.

About Imagineer Systems
Imagineer Systems Ltd is the Academy Award-winning developer of visual effects solutions for film, video and broadcast post-production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as “The Hobbit,” “Black Swan” and the “Harry Potter” series. Imagineer’s desktop product line consists of mocha Pro™ - roto, planar tracking, compositing, and removal utility; mocha Plus™ - a planar tracking and roto utility designed for After Effects, Premiere and Final Cut Pro users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.

Media Contact:
Jessie Electa Petrov
Marketing and PR,
Boris FX
jessiep(at)borisfx(dot)com
617.451.9900

####

Anya Oskolkova, Zazil Media Group, http://www.zazilmediagroup.com/, +1 617.817.6559, [email protected]

Modal title

Boris Yamnitsky
Boris Yamnitsky
John-Paul Smith
John-Paul Smith
Ross Shain
Ross Shain
Boris Yamnitsky John-Paul Smith Ross Shain

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.