Creative Group Appoints Janet Traphagen President

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Janet Traphagen will become the president of Creative Group, a performance improvement company, effective Jan. 5, 2015.

Creative Group Inc., a performance improvement company, today announced that Janet Traphagen will become the company’s president effective Jan. 5, 2015.

“Janet is a rock-solid performer in our industry and a great choice to be president,” said Ron Officer, Creative Group CEO and Chairman of the Board. “Our clients will be well served with her at the helm. She’s passionate not only about the business, but also about our company and the legacy begun by our founder, Dick Baker.”

Traphagen will manage the company’s day-to-day operations and has a key objective of building upon Creative Group’s record of adding value to its client relationships—bringing a higher level of understanding of their goals, and developing additional products and services that meet their needs. The 2012 revitalization of Creative Group’s CreativeCollection platform, which she spearheaded, is one example of a program created as a direct response to client needs. CreativeCollection offers a range of individual recognition solutions designed to align employees, sales force and customer behavior with desired results.

“We want to elevate the conversation with our clients and be even more of a strategic partner,” she said. “The introduction of CreativeCollection and the growth of our strategic meetings management consulting practice are just two ways in which Creative Group is contributing more value and more relevance to our customers.”

About Janet Traphagen

A 24-year veteran of the meetings and events industry, Traphagen is currently Creative Group’s executive vice president, sales and marketing, and serves on the company’s executive committee and senior leadership team. She joined the company in 1996 as account manager and transitioned into sales in 1999. She held positions of increasing responsibility leading up to her promotion to executive vice president in 2008. Prior to Creative Group, she worked for Motivation Excellence and Cardinal Health.

Traphagen is a member of the Sales Management Summit, a board for senior sales executives; is on the board of the Incentive Research Foundation; and frequently participates in industry panel discussions. She also is a board member for Humor for Hope, a nonprofit that provides laughter therapy for critically ill children. She studied marketing and communications at Ohio’s Cedarville University and Illinois’ North Central College.

About Creative Group

Creative Group, Inc. is a full-service performance improvement company focused on meeting and event management, group incentive travel and individual recognition solutions. The company’s offerings comprise performance strategies, including employee recognition, sales incentives and customer loyalty; travel buying and procurement; event branding and marketing; meeting logistics and program execution; development of success metrics and strategic meetings management strategies; and product launches. It serves clients in financial services, healthcare, HVAC, insurance, manufacturing, retail, technology and more.

An industry leader, Creative Group has been named one of CMI Magazine's top 25 U.S. meetings and incentive companies each year since the list began in 2007.

Employing nearly 150, the employee-owned company is headquartered in in Appleton, Wisconsin, and has a large office in the Chicago suburb of Buffalo Grove, Illinois. Satellite offices are located in Detroit and Los Angeles.


CreativeCollection is a trademark of Creative Group, Inc.

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Glynis Gibson
Gibson Communications, Inc.
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