Silver&Fit Exercise and Healthy Aging Program Receives National Awards for Marketing Communications Excellence

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The Silver&Fit® exercise and healthy aging program recently received top honors from key industry organizations for excellence in communications in 2014.

Silver&Fit

The Silver&Fit® exercise and healthy aging program recently received top honors from key industry organizations for excellence in communications in 2014.

The Videographer Awards, one of the oldest and most respected awards programs in the industry, awarded the Silver&Fit program the following:

The APEX® Awards, an annual competition for publishers, editors, writers and designers who create print, Web, electronic and social media, recognized the Silver&Fit program for the following:

  • Excellence: Silver&Fit website

The Aster Awards, which recognize excellence in medical marketing, awarded the Silver&Fit program the following:

  • Gold: Silver&Fit Healthy Aging classes

The Healthcare Advertising Awards, which recognize exceptional quality, creativity and message effectiveness in the health care field, awarded the Silver&Fit program the following:

  • Bronze: Silver&Fit Members Love Exercise video

The National Mature Media Awards, the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older, awarded the Silver&Fit program the following:

  • Merit: Silver&Fit Outcomes brochure
  • Merit: Silver&Fit Strength booklet

The award-winning materials were created by the Engage! Creative GroupTM, the in-house marketing and PR team providing services to Silver&Fit customers seeking to improve the health of Medicare beneficiaries and group retirees. In addition to housing thousands of wellness and fitness promotional materials on its FitnessEngagement.com website, Engage! Creative Group develops custom-designed campaigns to better motivate and inspire Silver&Fit members to participate in their health plan’s fitness and health education activities.

About the Silver&Fit Exercise & Healthy Aging Program
The Silver&Fit® program is an exercise and healthy aging program providing unique fitness and health education activities for Medicare beneficiaries and group retirees. Silver&Fit members have access to: no-cost or low-cost memberships at a participating, contracted fitness club or exercise center, or to the Silver&Fit Home Exercise program for those who prefer or need to work out at home; SilverandFit.com, a website providing health tools and resources specifically designed for older adults; The Silver Slate® newsletter; and a toll-free customer service hotline. For more information, visit http://www.ASHCompanies.com or call 800-848-3555. Follow us on Facebook at Facebook.com/SilverandFit, YouTube at Youtube.com/silverandfit, Pinterest at Pinterest.com/silverandfit, Twitter at @SilverandFit and Instagram at @SilverandFit.

The Silver&Fit program is a product of American Specialty Health Fitness, Inc., a subsidiary of American Specialty Health Incorporated (ASH).

About American Specialty Health
American Specialty Health Incorporated (ASH) is one of the nation’s premier independent and privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,200 employees and administers services for more than 34 million members nationwide. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoach™, Active&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit ASHCompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

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