Sonic Automotive Selects Entigral for RFID Car Tracking System

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Bringing the Internet of Things to Sonic's EchoPark

Entigral Systems, Inc. is pleased to announce that it has been selected by Sonic Automotive, Inc., a Fortune 300 Company and one of the largest retailers of new and pre-owned vehicles in the United States, to provide an automotive inventory tracking system. Entigral’s leading asset tracking system, TraxWare®, will utilize radio frequency technology (RFID) to track pre-owned vehicles as part of Sonic’s new EchoPark retail store concept. TraxWare® brings the Internet of Things to the automotive lot providing management with the inventory and location management visibility necessary in a fast moving, challenging and dynamic environment.

According to Mr. Chase Hitt, Sonic’s Application Development Manager, “We researched the market and determined that Entigral had the software platform combined with the latest hardware, extensive RFID tag solutions and expertise to help make our new EchoPark concept a reality for our customers. Their ability to customize their TraxWare software to support our new business processes allowed us to develop a solution that meets our demands and our customer’s expectations.”

L. Allen Bennett, Entigral’s Executive Vice President remarked, “My compliments to Sonic’s senior management team and Mr. Hitt for having the vision to research the new trends in data collection technologies including RFID and contacting us. The ability to improve inventory accuracy, reduce manual paperwork, and improve Sonic’s efficiencies within their EchoPark store concept will be our goals with this project.”

About Entigral Systems
Entigral is a software company that develops and sells TraxWare ‒ an industry-leading Enterprise Internet of Things (IoT) platform. TraxWare enables a new generation of sensor-based inventory and asset tracking applications, primarily using Radio Frequency Identification (RFID) sensors, for Smart Manufacturing. These tracking applications include capital and fixed asset tracking, work in-process management, warehouse and supply chain management, and inventory replenishment. For more information about Entigral’s solutions, visit http://www.entigral.com.

About Sonic Automotive
Sonic Automotive operates over 100 dealerships spread across 14 states and 25 major metropolitan markets. The company represents approximately 25 different automotive brands with the majority of their dealerships being luxury and import brands. Operating as a subsidiary of Sonic Automotive, Inc., EchoPark will introduce a new specialty pre-owned automotive retail experience that is completely unique to the automotive industry. The guest experience is designed to build long-term relationships with guests by bringing transparency, ease and speed to all of their retail automotive needs.
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Press Contact
Rachel Lee Brady
Entigral Systems, Inc.
rbrady(at)entigral(dot)com or 252-299-2326
For more information about Entigral Systems and its solutions, please visit http://www.entigral.com.

TraxWare®, AssetTrax™, WIPTrax™, SupplyTrax™, ControlTrax™, and WhereTrax™, are trademarks of Entigral Systems.
All other trademarks are the property of their respective owners.

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Rachel Lee Brady
Entigral Systems Inc.
+1 (252) 299-2326
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