Colorado Biolabs, Inc. (Colorado, USA) and Itrom Trading Drug Store (Dubai, UAE) join forces to address iron deficiency in the UAE and the Middle East:

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Iron deficiency is a prevalent issue in the Middle East. U.S. / U.A.E. companies collaborate to bring unique iron supplement to the region.

Colorado Biolabs

We have a high incidence of iron deficiency in the region and Proferrin® ES offers an easily assimilated and well-tolerated form of oral iron supplementation that will help us address this issue

Colorado Biolabs, Inc. (CBL) and Itrom Trading Drug Store (ITDS) are pleased to officially announce a strategic alliance designed to bring Proferrin® ES, a unique iron supplement, to residents of the UAE and other countries in the Middle East. This morning Dr. Ismail Soboh, the Managing Director of ITDS stated, “We have a high incidence of iron deficiency in the region and Proferrin® ES offers an easily assimilated and well-tolerated form of oral iron supplementation that will help us address this issue”. Michael Guthrie, CEO of CBL further stated, “It has been our goal to introduce Proferrin® ES to the region for many years. We are extremely pleased that CBL and ITDS have been able to join forces to make this product introduction a reality. We know that Proferrin® ES will benefit many people and that ITDS and its partners will do a great job with Proferrin® ES throughout the region.”

The key ingredient in Proferrin® ES is Proferrin® brand Heme Iron Polypeptide (HIP). CBL’s Proferrin® brand HIP provides the highest available iron absorption without the dietary restrictions associated with other forms of iron supplementation. Unlike other iron products and since HIP is a natural food, it can be taken with food and still retain its outstanding absorption characteristics. In fact, with a standardized meal HIP has demonstrated the ability to increase serum iron 23x greater than does a traditional iron salt on a mg. per mg. basis.[1] This allows for excellent iron supplementation using far less iron, leading to a stellar GI side effect profile. Additionally, HIP absorption does not require acidification via addition of Vitamin C. This fact is important because co-administration of Iron and Vitamin C have been associated with oxidative stress in the gastric mucosa, which can lead to ulceration. [2]

Proferrin® brand HIP is manufactured in the United States by Colorado Biolabs, Inc. and Proferrin® iron supplements were introduced into the U.S market in 2001. Proferrin® was introduced to Canada in 2003 and is currently available throughout Canada. Proferrin® brand products are also available in the U.S. Territory of Puerto Rico.

For more information about Proferrin® and Colorado Biolabs, Inc., visit the company online at http://www.proferrin.com.
To learn more about Itrom Trading Drug Store please visit http://www.pharmaconsultgroup.com

1 – Seligman, P.A., et al, Nutrition Research, 2000. 20(9):1279-86.
2 – Fisher, A. EO and Naughton, D.P., Nutrition Journal 2004, 3:2

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