Microsoft AdExchange Chief Architect Joins WideOrbit, Inc.

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Ian Ferreira to Lead Development of WideOrbit’s Programmatic TV Advertising Solutions

“WideOrbit’s position as the premium ad server for a significant share of TV advertising inventory poses a unique opportunity to optimize revenue through a marketplace that combines access to traditional and digital advertising."

WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it has hired the chief architect of one of the world’s most renowned and revolutionary digital advertising networks to strengthen its digital and programmatic business. Ian Ferreira, formerly Chief Architect of Microsoft AdExchange, has joined the company as Senior Vice President of Programmatic TV and is charged with building WideOrbit’s TV Ad Exchange and suite of cloud-based services.

In his decade-plus tenure at Microsoft, Ferreira led engineering teams to develop advertising products for web and application platforms, including the new MSN platform running on a 30,000-core footprint and Microsoft Advertising’s Windows Ads-in-Apps ad solution. He was also chief architect of Microsoft Ad Exchange (formerly AdECN), where he built out technology and business strategy and led engineering for Microsoft adCenter’s paid search products.

“WideOrbit’s position as the premium ad server for a significant share of TV advertising inventory poses a unique opportunity to optimize revenue through a marketplace that combines access to traditional and digital advertising,” said Ferreira.

“We could not be happier that Ian has joined us to grow our digital and programmatic business,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “As a catalyst of Microsoft’s digital ad businesses, Ian has deep experience in scaling world-class product organizations and building enterprise class software solutions. His industry and operational expertise ensures that we’ll be able to deliver the very best in digital and programmatic solutions to our clients.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion dollars in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in New York; Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

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Shawn Roberts
@WideOrbitInc
since: 11/2014
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