Tampa Bay Transportation Group Promotes Regionalism through New Website

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Though advocates of rapid transit development in Tampa Bay had a setback with November’s defeat of the Greenlight Pinellas plan, the Tampa Bay Area Regional Transportation Authority is moving forward.

With its newly launched website, TBARTA.com, the agency hopes to both make alternative transportation use easier and more effectively connect those working to improve the area’s transportation infrastructure.

“We have a two-part mission,” said TBARTA spokesman Alex English. “We want to help fund mass transit and transportation projects, and inform the public about transportation resources that are already available.” For peers and members of the public, the new website makes meeting schedules and planning documents easy to access. For riders and commuters, the new TBARTA.com integrates transit information and online ridematching.

Funded in part by a federal grant, the new TBARTA.com is a major overhaul of the Transportation Authority’s previous site. “Three websites were combined to create the new TBARTA.com,” says English. “It decreases the number of clicks it takes a user to find what they need.”

The new site was built in collaboration with St. Petersburg-based ThinkTank (ThinkTankConnect.com), which headed back-end design and search integration with multiple databases; Jane English Design (JaneEnglishDesign.com); and Thomason Creative (ThomasonCreative.com), who both contributed to the new site’s public-facing organization and appearance.

Interview requests should be directed to Alex English, Alex(dot)English(at)tbarta(dot)com or 813-282-8200.

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Emilie Varak
ThinkTank
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