Animoca Partners with YouTube Superstar Tiffany Alvord to Launch “Tiffany Alvord Dream World”

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Tiffany helps players become musical stars in her first officially licensed game

Animoca Partners with YouTube Superstar Tiffany Alvord to Launch “Tiffany Alvord Dream World”

Tiffany Alvord Dream World invites players to live a life full of music, glamor and fashion choices as they aim for superstardom under the tutelage of musician extraordinaire Tiffany Alvord.

Tiffany Alvord, the singer-songwriter who rose to fame as a YouTube sensation, now stars in her first official video game. Animoca (http://www.animoca.com), the developer and publisher of hit mobile games Star Girl, Pretty Pet Salon and many others, today announced the launch of Tiffany Alvord Dream World, a simulation/role-playing game (RPG) featuring the talented artist and her music. Tiffany Alvord Dream World is now available for free on the App Store℠ and Google Play™.

Tiffany Alvord Dream World invites players to live a life full of music, glamor and fashion choices as they aim for superstardom under the tutelage of musician extraordinaire Tiffany Alvord. Even with all her natural charm and soulful musical performances, Ms. Alvord had to work hard to earn recognition, and she knows it takes perseverance to become a superstar. Players will have to follow her advice to see their dreams of stardom become reality in this fashion-filled simulation/RPG.

Players will recruit members for their band, dress up in stylish clothes and accessories, perform on stage, interact with fellow stars, and pose for photo shoots — all part of a normal day in the life of a megastar. The game features a soundtrack of songs by Tiffany Alvord, customizable avatars, an enormous range of clothing combinations, and plenty of challenges and mini-games players will complete on their way to becoming a pop icon.

Tiffany Alvord Dream World was built using the Star Girl engine owned by Complete Star Limited, a joint venture of Crosby Capital Limited and Animoca. Star Girl games include Star Girl: Moda Italia, Star Girl: Beauty Queen, and the recently launched Star Girl Princess.

“I could not be more excited about Tiffany Alvord Dream World,” Tiffany Alvord said. “It provides my fans with a fun new way to interact with me and get a taste of the hectic life of a musician, which takes tons of dedication but is also very rewarding. Animoca was great to work with, and I especially love playing around with all the different outfits in the game. I think my fans are going to love this game!”

“Tiffany is a remarkable young artist,” said David Kim, CEO of Animoca. “She is one of the biggest music stars on YouTube and represents a new wave of music artists that emerge organically from social channels. We are thrilled to have had the opportunity to work with her and hope that Tiffany Alvord fans everywhere enjoy her first game.”

Tiffany Alvord is a Californian singer-songwriter who began uploading her songs to YouTube in 2008 at the age of 15. Today she has more than 2.2 million subscribers and has received around 440 million video views, making her one of the top 50 most popular music channels on YouTube. She has headlined various tours around the world, performed live in New York City’s Times Square on New Year’s Eve, and released six albums. Her latest album, Legacy, was released in August.

Availability:
Tiffany Alvord Dream World is available free for iPhone®, iPad® and iPod touch® devices on the App Store at https://itunes.apple.com/app/id938072168 and for all Android™ devices on Google Play at https://play.google.com/store/apps/details?id=com.stargirlapps.google.tiffany. Coming soon on Amazon.com.

To view a video trailer of Tiffany Alvord Dream World, visit http://www.youtube.com/watch?v=YOEBOEH-CqU.

Get updates by “liking” Animoca on Facebook at http://www.facebook.com/animoca, following @Animoca on Twitter, or following Animoca on Google+ at https://plus.google.com/+Animoca.

For game logo, screenshots and other assets, please contact press(AT)animoca.com.

Google Play and Android are trademarks of Google Inc. YouTube is a Google company. Apple, the Apple logo, iPhone, iPad, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

About Complete Star Limited
Complete Star Limited is a joint venture of Crosby Capital Limited and Animoca (Outblaze Ventures Holdings Limited). Star Girl is a series of fashion role-playing games (RPG) developed by Animoca in which players create a virtual female celebrity and determine her career, appearance and social life while interacting with the game world and other players. Star Girl games are among the relatively few mobile titles that target female users, offering a wide selection of in-game fashion apparel and accessories for purchase as virtual items for the player’s avatar.

About Crosby Capital Limited
Crosby Capital Limited is an independent asset management and strategic investment company. It has been investing in the lifestyle, entertainment and internet-related sectors, including, but not limited to, O2O lifestyle and e-commerce businesses by way of acquisitions and collaborations. It targets to build an integrated O2O business ecology in the entertainment and lifestyle sector.

About Animoca
Animoca (Outblaze Ventures Holdings Ltd.) is a leading developer and publisher of mobile games and edutainment apps for global audiences. The company has released more than 400 apps across multiple platforms, with more than 220 million game downloads since launch in 2011, establishing the company among the top 50 global mobile game developers, according to industry pundit PocketGamer. Animoca’s casual games have become popular with audiences throughout the world, earning high acclaim from gamers and reviewers. In 2014, Animoca spun off several of its products into a new company called Animoca Brands Corporation. Animoca also publishes edutainment apps under its Baby Cortex label. For more information, visit http://www.animoca.com.

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Media Contact            
Matt McAllister                
Fluid PR                
(510) 229-9707            
matt(AT)fluidspeak.com

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