'Personal Recruiting vs. Online Recruiting' at Recent Vector Marketing Corporation Conference

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The benefits of personal recruiting stressed at recent Vector Marketing Corporation conference.

While many companies rely exclusively on online or social recruiting to attract quality workers when they apply for jobs online, one company focuses on doing it the old-fashioned way – through personal recruiting.

That was one of the themes at Vector Marketing Corporation’s recent Strategic Leadership Conference in Chicago. Vector Marketing is the single-level direct sales division of Cutco Cutlery Corporation.

Kate Arbuthnot, a veteran division manager in the company’s Washington DC/Baltimore area, in a presentation to more than 600 managers, stressed that “personal recruiting is a quantifiable, essential, and efficient way to grow.”

She explained that this recruiting and growth strategy, “gives us the opportunity to work with the types of people we want in our organization. This is important because the vast majority of people trust a job recommendation that they get from friends. It is much more effective than social media in terms of effective recruiting. Based on personal contacts, they have a better understanding of the position and what is required.”

Arbuthnot doesn’t discount the effectiveness of online recruiting via job postings to find candidates. However, she did indicate that it can’t be the foundation of a sound and efficient recruiting strategy.

These sentiments are supported by a variety of workplace resources. For example, an article on The Business Owner Tool Kit (http://www.bizfilings.com) recently reported: “Personal recruiting allows you to personally look for people you’d like to work with. It brings in quality recruits and creates a pleasant work environment where people support each other.”

This has certainly been the case at Vector Marketing since most of the sales force is comprised of college students who sell through in-home personal demonstrations. According to Arbuthnot, the best student salespeople are those who are recommended by friends.

A recent study by the Manpower Group, a world leader in innovative workforce solutions, reports similar findings in a recent study.

“A resounding number of job seekers prefer personal contacts over technology,” according to the survey. “Digital and social recruiting efforts should be paired and leveraged with personal communication techniques.”

Through personal recruiting, Vector Marketing has created a very collaborative culture, one in which young sales people learn a wide range of skills from mentors that will serve them as sales representatives and in other fields. These timeless, marketable life and career skills include:

  • Making presentations
  • Time management
  • Teamwork
  • Customer service
  • Closing techniques
  • Generating sales leads
  • Communication
  • Marketing

About Cutco Cutlery Corporation and Vector Marketing
Cutco Cutlery is a 65-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company’s sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. More than 13 million US households have a Cutco product.

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David Reeves
Vector Marketing (Cutco)
+1 561-483-7040
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