Sylvia Ta of Beauty Cakez Launches a Merchandise Line Exclusive to eLUXE

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Sylvia Ta, the visionary behind Beauty Cakez lifestyle brand, launches a 3-piece collection exclusive to eLUXE.

eLUXE is thrilled to announce an exciting new collection: Beauty Cakez, exclusive to eLUXE. Sylvia Ta (https://www.youtube.com/user/beautycakez) is the creative force behind her very own YouTube channel with over 162,000 subscribers globally.

As a growing global platform, eLUXE extends the relationship between Digital Influencers and their fans from their screens to real life through merchandise – eLUXE is exited to power the launch of this fantastic collection.

The Beauty Cakez collection epitomizes Sylvia’s charming and cute side with her whimsical 3-piece tee range priced at $34. http://www.eluxe.ca/en/new-collections/beautycakez.html Sylvia drove the creative direction and vision while eLUXE supported this vision by providing design, logistics, manufacturing, fulfillment, and customer service. Sylvia’s launch is eLUXE’s 27th launch in 2014.

“We have been working very hard at eLUXE with influencers to extend their relationship with their fans from their screens to real life through merchandise. We are inspired, and thrilled that we are able to play a role in doing so for all of our Talent,” said eLUXE CEO, Duke McKenzie of the partnership.

More about eLUXE

eLUXE, a global leading commerce platform for fashion, beauty and home extends the relationship between Digital Celebrities and their fans through merchandise. Working with Multi Channel Networks and Digital Celebrities, eLUXE designs manufactures and delivers collaborative programs for fashion, beauty and wellness products that enable a physical connection between the Talent and their fans. All merchandise collections are driven by the unique vision of Talent and the experienced design, manufacturing and logistics team at eLUXE to enhance the relationship of the Talent with their fans in a unique and positive manner.

More about Sylvia Ta

Sylvia is the visionary behind her Lifestyle brand, which primarily includes her own YouTube channel where she posts at least once weekly. This 21-year-old Toronto Native and self-professed beauty buff is excited to add a merchandise line to her blossoming brand.

For further enquiries please contact press(at)eluxe(dot)ca

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Kat Peterson
eLUXE Media Group
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