TV Host and YouTube Star Allison McNamara Launches Her Very Own Merchandise Line Exclusive to

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West Hollywood based TV Host and Lifestyle Brand Maven Allison McNamara launches a merchandise line exclusive to eLUXE.

eLUXE is thrilled to announce an exciting new collection: Allison McNamara, exclusive to eLUXE. Allison McNamara ( is the creative force behind her very own Lifestyle brand and reaches over 11,000 subscribers globally on YouTube alone.

As a growing global platform, eLUXE extends the relationship between Digital Influencers and their fans from their screens to real life through merchandise. eLUXE is excited to power the launch of this fantastic collection.

The Allison McNamara collection illustrates Allison’s magical and magnificent side, with her 2-piece collection starting at $38. Allison drove the creative direction and vision while eLUXE supported this vision by providing design, logistics, manufacturing, fulfillment, and customer service. Allison’s launch is eLUXE’s 19th launch in 2014.

“We have been working very hard at eLUXE with influencers to extend their relationship with their fans from their screens to real life through merchandise. We are inspired, and thrilled that we are able to play a role in doing so for all of our Talent,” said eLUXE CEO, Duke McKenzie of the partnership.

More about eLUXE

eLUXE, a global leading commerce platform for fashion, beauty and home extends the relationship between Digital Celebrities and their fans through merchandise. Working with Multi Channel Networks and Digital Celebrities, eLUXE designs manufactures and delivers collaborative programs for fashion, beauty and wellness products that enable a physical connection between the Talent and their fans. All merchandise collections are driven by the unique vision of Talent and the experienced design, manufacturing and logistics team at eLUXE to enhance the relationship of the Talent with their fans in a unique and positive manner.

More about Allison McNamara

Allison McNamara is the visionary behind her lifestyle brand, which primarily includes her own blog where she posts at least once weekly. This West Hollywood based TV host, writer and producer is delighted to add a merchandise line to her blossoming brand!

You can watch Allison weeknights at 6 PM on TVGN's POPSUGAR and on her upcoming series called Midnight Style.

For further enquiries please contact press(at)eluxe(dot)ca

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Kat Peterson
eLUXE Media Group
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