Hope Foods Debuts Rebrand; Introduces Vibrant New Packaging

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Hope Foods, the maker of the ever-popular organic Hope Hummus line, is debuting a new look for its lines of premium, organic dips and spreads. Hope's eye-catching new packaging corresponds with the expansion of the brand's presence into many natural and conventional grocery stores on a national level.

Hope Foods Organic Sriracha Hummus featuring Hope's new packaging.

Hope Foods Sriracha Hummus showcasing Hope's brand new look.

We're excited about the vibrant colors and the clean look that represents our premium products. We want to make it easy for consumers to recognize and find HOPE in every store and on every shelf.

Hope Foods, the maker of the ever-popular organic Hope Hummus line, is debuting a new look for its lines of premium, organic dips and spreads.

The natural foods company based out of Boulder, CO has steadily gained spots on store shelves in natural and conventional stores alike. As Hope products continue to enter new markets and reach new customers, decision makers for the natural foods company wanted to create an identity for the brand’s product that was recognizable and to update the brand’s look to match the company’s bold take on dips and spreads. Morgan McArthur, Hope’s Director of Commercialization, noted the timeliness of Hope’s new look, "We have made our name known in our niche markets and are excited to spread HOPE even further with our new look."

Hope’s new branding includes an updated logo and the tagline "Spread Good Things." Additionally, Hope is moving away from the hand drawn illustrations that have adorned their packaging since Hope Hummus was sold exclusively in the Boulder Farmer’s Market. The new packaging features a clean, modern look with vivid colors.

"We're incredibly excited about HOPE's fresh new look. It will be a chance for us to showcase the development of our company into a nationally recognized and growing brand." says Will Burger, Director of Marketing for Hope Foods, who led the initiative on Hope’s new look. "We're excited about the vibrant colors and the clean look that represents our premium products. We want to make it easy for consumers to recognize and find HOPE in every store and on every shelf."

The new packaging draws an emphasis on HOPE. This emphasis and the inclusion of the tagline "Spread good things" highlights the values of the company’s business model and the integrity of its products as well as the brands playful spirit. "We believe the new brand look captures the essence of HOPE and who we are as a brand: Creative, unique, fresh, safe, and reliable. Spreading good things’ isn’t just about the food we sell, but also the business we run. Whoever we work with becomes a part of the HOPE family. We highly value every relationship we’ve committed to, and the culture of the company is one of unity, dedication and community."

Hope’s new look is available to grocers now, and will be on shelves and available to consumers as early as next week.

About HOPE Foods. Hope is a brand founded on friendship, with a vision to bring flavor and fresh innovation to the dip category. Designed to be shared, dips suggest community as a value of which Hope lives by. Often too busy to stop and share a meal together, Americans are spending less and less time around the table together. We want our dips and spreads to be a reason for people to stop and gather, share life, and spread good things. All products are certified organic, non-GMO, gluten free, and Kosher. Take a look at our ingredient labels, we have nothing to hide, and we are proud of what we put in our products.

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Will Burger
Hope Foods
+1 (720) 491-1948
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Hope Hummus
since: 12/2010
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