Johnson Outdoors Launches Dealership and Showrooms in Sweden

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Johnson Outdoors Inc. has announced plans to open Ocean Kayak™ dealerships and showrooms in Luleå, Sweden and Gothenburg, Sweden.

I believe that the timing is perfect right now. I have been marketing kayak angling for the last two years and I have become synonymous with kayaks in Sweden.

Johnson Outdoors Inc., a global leader in outdoor recreation equipment, has announced plans to open Ocean Kayak™ dealerships and showrooms in Luleå, Sweden and Gothenburg, Sweden. Spearheading the locations is new Pro-Staffer Joel Abrahamsson.

Abrahamsson is looking forward to opening up these locations, saying, “I believe that the timing is perfect right now. I have been marketing kayak angling for the last two years and I have become synonymous with kayaks in Sweden.”

Abrahamsson is regarded as one of the most prolific anglers in Sweden. Formerly representing Jackson Kayaks, he has made the move to Johnson Outdoors Watercraft to launch locations for Ocean Kayak sales in Northern Sweden.

The dealership will be located in the northern city of Luleå. As the first dealership of its kind in northern Europe, it will house 10-15 kayaks and a full range of paddlesport accessories. The second showroom will be in Gothenburg, Sweden’s second largest city. The dealerships and websites will launch in early spring, 2015 and Abrahamsson is already developing a team to create high social media exposure for Johnson Outdoors Watercraft in Europe.

Abrahamsson made headlines in September 2014 by breaking the world record for heaviest fish ever caught from a fishing kayak by reeling in a gigantic 1,247 lb Greenland Shark off the coast of Andørja Island, Norway. Abrahamsson documented his experience at http://youtu.be/oNVZcdD7IMY.

Ocean Kayak™ is part of the Johnson Outdoors family of innovative, market-leading brands.

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors’ familiar brands include, among others: Old Town® Canoes and Kayaks; Ocean Kayak™ and Necky® Kayaks; Carlisle® Paddles; Extrasport® Personal Flotation Devices; Minn Kota® Motors; Cannon® Downriggers; Humminbird® Marine Electronics; LakeMaster® Electronic Charts; SCUBAPRO® and SUBGEAR® Dive Equipment; Silva® Compasses; Jetboil® Outdoor Cooking Systems; and Eureka!® Camping and Hiking Equipment.

Visit Johnson Outdoors at http://www.johnsonoutdoors.com
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Scott Mitchell
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