WhatWine releases v2.0 of its app to make wine and food pairing easier

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Using advanced text recognition and a wine database of millions of bottles, WhatWine is the ultimate sommelier in your pocket.

WhatWine for iPhone

Pairing food and wine at the touch of a finger

“We released the first version of WhatWine last September during the TechCrunch Disrupt conference and the feedback has been very positive. Version 2.0 provides an even better user experience.

WhatWine, the wine list scanner, today released version 2.0 of its iPhone app on the iTunes App Store worldwide. The app lets you snap a picture of a wine list and receive recommendations, ratings and food pairing advice. This new version provides a more accurate recognition engine and a more streamlined interface. With the touch of a button, WhatWine users can instantly know which wine will go best with their food. The new version also allows users to share their wine choices and view those of their friends on Facebook.

Finding the right wine to order in a restaurant requires knowledge few of people possess, and not all restaurants have a sommelier on their staff. WhatWine is a simple way to choose the best wine to go with your meal. Snapping a picture of the wine menu is only required if no other users of WhatWine has been in that specific restaurant before. Once a wine menu has been saved for a specific restaurant, any user can simply tap on the type of food (from a list of 13 categories including beef, poultry, fish, Mexican, Indian, thai, etc) to see the best match.

“We released the first version of WhatWine last September during the TechCrunch Disrupt conference and the feedback has been very positive. Following the launch we have been able to collect invaluable data about wine lists and areas where the user experience can be improved. WhatWine 2.0 takes advantage of this data to make a major leap forward.” explains Cedric Maloux, who invented the concept of a wine list scanner in 2009. “For example, we realized that users needed more guidance on how to make a good wine list scan, so we included a step-by-step scanning guide in the new app.”

The app, developed by Salsita Software, is now available on iPhone with an Android version on the way. It uses a proprietary engine with advanced text recognition capabilities to analyze a wine list and look up the wines in its database in order to provide the best recommendations.

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Cedric Maloux
WhatWine
+420 731476550
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@WhatWineApp
since: 01/2014
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