The Idea That Changed Retail History

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Former fashion designer AnJolena North's new memoir is a journey through patent laws, self-doubt and back again

It takes more energy to be angry, bitter, frustrated, disappointed, etc., than it takes to be happy in the purpose of your ‘life cause.'

Is it worth being part of history if you go unrecognized and uncompensated?

Former fashion designer AnJolena North’s patent pending retail concept from the early 1980s- a multi dress with multiple wears- made it into a major department store in Detroit at the time and has resulted in more than $150 million in revenue sales since. The concept evolved and inspired products such as 3-in-1 Mr. Coffee, 3-in-1 video camera, 10-in-1-use can opener, etc.

While this story seems like a dream come true, North was never able to achieve a patent for her winning idea, and thus was never able to reap the full benefits. Her new memoir, “The Idea That Changed Retail History,” details the legal and emotional battles she endured while trying to obtain patenting and the life lessons she has learned as a result.

North’s memoir begins with her troubled childhood and takes readers through her struggles in adulthood, including dealing with the disappointments of patent laws. Her life story inspires readers to never give up on their dreams or allow negativity to fester in their life.

She shares a bit of retail history and her life story to give readers hope to achieve what seems impossible.

“It takes more energy to be angry, bitter, frustrated, disappointed, etc., than it takes to be happy in the purpose of your ‘life cause,’ North said.

The Idea That Changed Retail History: “Multi-Simplicity Concept” The Origin of Unknown History Revealed…
By AnJolena North
ISBN: 978-1-49693-682-0
Available in softcover, hardcover, e-book
Available on Amazon, Barnes & Noble and bookstore.authorhouse.com

About the author
AnJolena North is a private duty home healthcare professional, a position she has held for 35 years, and she is also a certified computer repair technician. North is a survivor of Anaphylaxis shock, fourth oldest of 13 siblings and very involved in the Christian community. She enjoys singing, writing and playing music. She currently resides in a suburb of Detroit.

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Andrea Hawman
Bohlsen Group
+1 (317) 602-7137 Ext: 2063
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