AU10TIX: Outdated Customer Onboarding Increasingly Recognized as Major Cause Of New Customer Churn

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Recently published article indicates that the biggest cause of churn is a botched or protracted onboarding process, which is why on-boarding must be first in the age of the consumer. Luckily, next-gen technology enables fully automated, seconds-fast ID authentication and fast-track onboarding.

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The biggest cause of churn is a botched or protracted onboarding process, which is why on-boarding must be first in the age of the consumer. Luckily, next-gen technology enables fully automated, seconds-fast ID authentication and fast-track onboarding.

"The biggest cause of churn - aside from just completely overselling a product and mismanaging expectations - is a botched or protracted onboarding process", stated earlier this month Christophe Primault, Founder and CEO of GetApp, at the CloudExpo. Christopher’s titled his CloudExpo blog post: "On-boarding must be first in the age of the consumer." (See: This month as in previous ones, AU10TIX issued a series of announcements that indicate an increasing demand for effective online customer-onboarding technology solutions such as AU10TIX BOS. Key reason for the increasing preference of AU10TIX BOS is it’s being the first ID authentication and record generation service that is 100% automated, features 3-way instead of 1-way authentication and delivers up to 300% more coverage than conventional solutions.

"These are good times for us as they are to an increasing number of online service providers”" says Ron Atzmon, Managing Director of AU10TIX: "More leading players replace and augment manual onboarding with new generation ID authentication and processing technology. Their vote of confidence in AU10TIX BOS is based on meticulous testing against conventional solutions, and on careful calculation of the ROI in operating efficiency and customer acquisition. This type of service is becoming critical to the competitiveness and operating efficiency of any significant player in online financial services"

"Many of those who approach us come with the experience of having tested conventional solutions", says Ofer Friedman, VP Marketing of AU10TIX: "This is great since it indicates that many already identified the bottle-neck coming and were proactive in searching for solutions. We do notice much faster decisioning than before. Since they already come with previous experience with conventional solutions it is easy to see how AU10TIX BOS is different. No other solution offers 100% automation, plus 3-way authentication, plus superior capacity t handle borderline quality ID images that are so typical to online CNP onboarding."

About AU10TIX
AU10TIX Limited, a fully owned subsidiary of ICTS International N.V, deals with the authentication and digitization of identifying documents including Passports, identity cards, driving licenses and other complementary identifying documents. The company specializes in implementing hardware & software based applications used for scanning, identifying, content retrieval, authentication and validation of identifying documents. AU10TIX is a pioneer of all-channel (front-end and online) ID authentication and processing solutions. The company's products drastically reduce identifying document-based fraud, reducing the costs associated with client processing and enabling effective regulatory compliance, while making the sales and support operations speedier and considerably more efficient.
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About ICTS International N.V.
ICTS specializes in the development and implementation of innovative security concepts and solutions designed to meet the needs of a variety of industries, mainly aviation transportation, border control and sensitive facilities. ICTS International benefits from over two decades of expertise and international operational experience in transportation security, with a particular emphasis on high-risk environments, passenger processing transactions and the integration of security services to provide a comprehensive security solution. It also offers a wide variety of customized training programs, tailored procedures and a wide range of security consulting services. The company has developed and implemented unique technological solutions, based on its comprehensive approach to security, designed to enhance the level of security while accelerating the security check process.
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This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the Company’s business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company’s actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company’s expectations or future events.


Ofer Friedman, VP Marketing
Email: ofer(dot)friedman(at)au10tix(dot)com
Tel.: +357 (22) 007698

ICTS International NV
Alon Raich
Email: mail(at)ictsinternational(dot)com
Tel.: +31-20-716 3421

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Ofer Friedman
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