Mediaplanet Launches “Financial Literacy” Campaign Inspiring Americans to Take Action

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Mediaplanet today announces distribution of its third cross-platform edition of "Financial Literacy,” a campaign that looks to deliver economic industry knowledge that will highlight tools and institutions that readers can utilize in order to maximize their income, make sound investments and thus retire on time.

Mediaplanet has united the leading organizations and thought leaders in the fight to improve financial literacy within the United States and created a unified collective voice, educating readers and inspiring them to reap the rewards of early planning for economic security.

The print component of “Financial Literacy” is distributed within the centerfold of The San Francisco Chronicle, with a circulation of approximately 173,000 copies and an estimated readership of 500,000. Its digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Star of CNBC’s “The Profit” Marcus Lemonis graces the cover of the print publication. An exclusive interview with Lemonis on the interior serves as a source of insight, educating readers on the importance of economic security. “We have a lot of young people watching our show,” Lemonis says, explaining it’s exciting to know kids want to grow up to be in business. “I think they’re realizing you can’t be in business if you don’t have basic financial literacy.” The campaign’s foreword, penned by CEO of Society for Financial Education and Professional Development, Theodore R. Daniels, addresses the keys to financial growth. He writes, “each day we make financial decisions consciously or unconsciously, and how we approach those decisions have a tremendous impact on our ability to maintain economy security, which is the endgame.”
This edition was made possible with the support of Marcus Lemonis, Theodore R. Daniels, Lynn Ballou, Simone Moore, Adam Ritt, Rob Seltzer, Kamie Zarecki, Future Advisor, Better Investing, California Department of Business Oversight, Cal CPA, AICPA, Association for Financial Counseling and Planning Education

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lauren Hubbard
Mediaplanet
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Abraham Freedberg
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since: 03/2011
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