A Focus on Early Intervention and Digital Learning Tools with Mediaplanet’s “Literacy in America” Campaign

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Mediaplanet today announces distribution of its first cross-platform edition of “Literacy in America” inspiring readers to take action in support of literacy issues such as the importance of childhood brain development, early intervention, interactive and digital learning aids, and closing the “Word Gap” that persists for low-income children. The latest advancements in technology and the sheer number of high-profile organizations and associations dedicated to overcoming the high rates of illiteracy in the United States portend a marked improvement in the American literacy crisis.

The print component of “Literacy in America” is distributed within this weekend’s edition of USA Today in L.A., D.C., Baltimore, Houston, and Chicago, with a circulation of approximately 250,000 copies and an estimated readership of 500,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The cover of the print publication is dedicated to “Too Small to Fail,” a joint initiative of the Bill, Hillary, and Chelsea Clinton Foundation and Next Generation, a non-profit dedicated to empowering children and families. Through an insightful examination of the current challenges facing the overall literacy rates of our nation, the cover story discusses the “Word Gap,” addressing it as a serious issue with profoundly negative consequences both for the individual children affected, and our society as a whole. The article then introduces a number of helpful ideas geared towards reversing this unsettling trend. “Too Small to Fail” is not only working with educators and parents to tackle these issues, but has also included pediatricians, businesses, media partners, and community leaders in this massive and important effort.

This campaign was made possible with the support of The Clinton Foundation, Next Generation, McGraw-Hill Education, Barnes and Noble, National Geographic, JetBlue Airways, Reading is Fundamental, the Reading Recovery Council, the American Library Association, the International Reading Association, DoSomething.org, and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Lane Wollerton
Lane(dot)Wollerton(at)mediaplanet(dot)com
646-755-7964

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Lauren Hubbard
Mediaplanet
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since: 03/2011
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