First Financial Security, Inc. Platinum Sponsor for Major Cultural Event

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First Financial Security served as the Platinum Sponsor of the 32nd Annual Hmong International New Year in Fresno, CA. Over 100,000 Hmong from across the country and from countries around the world were present.

“Participation at this level is a way to give back to a community that has contributed to the growth and character of our company,” said CEO Phil Gerlicher.

First Financial Security, Inc., (FFS), served as the platinum sponsor for the week-long 32nd Annual 2015 Hmong International New Year (HINY) in Fresno, CA. FFS executives and employees joined local dignitaries and Hmong leaders from around the world for this celebration of culture and tradition. “Participation at this level is a way to give back to a community that has contributed to the growth and character of our company,” said CEO Phil Gerlicher. This years’ events attracted 100,000 Hmong from across the country and around the globe.

As a platinum sponsor FFS was featured as a part of opening ceremonies to commemorate the legacy of New Year festivities. CEO Phil Gerlicher briefly addressed a crowd of about 40,000 on December 26, 2014 to thank the Hmong community for their contribution to our company and to American society. “We are a nation of immigrants,” Phil began, “Our nation is better because you are here and because of those who came before you. And FFS is a better company because of our partnership.” At the closing ceremony President Meg Jones publicly recognized the Hmong communities’ contribution to record sales growth. Values deeply rooted within the Hmong community align well with the Core Values of First Financial Security, Inc. A strong work ethic, loyalty, endurance, and integrity are shared values and make the FFS and Hmong partnership so natural.

The annual celebration includes cultural dancing and singing performances and the traditional ball-tossing courtship game, “Pov Pob.” FFS distributed over 10,000 tennis balls in support of that tradition.

Founded in 2006, First Financial Security, Inc. is a national financial services company that serves the needs of the Middle America. While relatively young, the leadership team has deep roots in the financial services industry.

Headquartered outside of Atlanta in Norcross, GA, First Financial Security, Inc. is led by CEO Phil Gerlicher. “Our vision is to help people achieve financial security and peace of mind. By executing our mission, ‘Be Better,’ we will achieve our corporate vision.”

FFS offers the opportunity for entrepreneurial minded people to “be in business for themselves but not by themselves.” By combining the world’s most powerful industry and the world’s most efficient Business Building System, FFS is uniquely qualified to achieve its corporate vision.

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Laura Manzer
First Financial Security, Inc.
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