WideOrbit Hires former Partnership Head of Facebook’s Atlas Ad Platform

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Geoff Coco to Play Key Product Management Role in WideOrbit’s Programmatic TV Business

WideOrbit partners can be assured that we will be promoting programmatic solutions that allow them to leverage their resources to create additional profit.

WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it has hired one of the key players who drove the growth of Atlas, the #2 digital campaign management platform for agencies. Geoff Coco, formerly Head of Partnerships for Atlas’s ad serving and measurement business, joins WideOrbit as its Director of Product Management and lead the company’s programmatic broadcast initiative.

For nearly a decade at Atlas, Geoff negotiated, fostered and led partnerships with many of the largest companies in the advertising technology industry, including Marin Software, Innovid, Adobe, Medialets, and many others. Before Atlas, Coco teamed with fellow video industry leaders to launch the IAB’s Video Ad Serving Template (VAST), the first agency-side ad server for digital video, which has become the primary industry standard underpinning over $5 billion in digital video ad delivery. He is a past co-Chair of the IAB’s Digital Video Committee.

“Geoff ‘s experience in building strong, long-term partnerships with some of the largest players in digital advertising will be a key driver for our Digital and Programmatic business,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Geoff has clearly demonstrated throughout his career that he knows how to build an ecosystem that benefits every participant. By joining WideOrbit, our partners can be assured that WideOrbit will be promoting programmatic solutions that allow them to leverage their resources to create additional profit.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion dollars in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in New York; Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

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Shawn Roberts
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