"Hopefully, all of us will one day benefit from a brain fitness field as proven and valuable as the physical fitness field is today," says Alvaro Fernandez, co-author of the AARP best book The SharpBrains Guide to Brain Fitness
Washington, DC (PRWEB) December 19, 2014
83% of surveyed early-adopters agree that “adults of all ages should take charge of their own brain fitness, without waiting for their doctors to tell them to” and say that they “would personally take a brief assessment every year as an annual mental check-up.” Not a big surprise, then, to witness the significant growth of web-based, mobile and biometrics-based solutions to assess and enhance brain function.
Of note, the key question many people are asking is not “Do brain health assessments and brain training programs have perfect science behind them” but “Do they have better science than most common alternatives–solving crossword puzzle a million and one, taking “brain supplements,” doing nothing at all until depression or dementia hits home?” And the answer to this question is a resounding yes.
Here are some of the most important brain fitness news in 2014, according to independent market research firm SharpBrains. They hint at the drivers fueling growth and shaping up the emerging landscape.
- January: Rosetta Stone completes acquisition of Fit Brains creator Vivity Labs, entering fast-growing brain-training market
- March: AARP to feature a new “Staying Sharp” membership during QVC debut
- April: Groundbreaking online registry at UCSF to drive brain disease research
- May: Baycrest memory experts launch ‘thermometer’ for the mind
- June: Feeding the brain’s curiosity helps delay Alzheimer’s, study says
- August: InteraXon teams up with Reebok & Gaiam to bring biometrics-based meditation to the masses
- September: The Lifestyle Medicine course at Harvard Extension School adopts The SharpBrains Guide to Brain Fitness
- October: Thync gets $13 million to send electric currents to your brain
- October: Brain-training companies get advice from some academics, criticism from others
- October: AnthroTronix receives FDA clearance for brain health assessment tool
- October: 200+ experts in 16 countries gather around a virtual table to discuss and shape brain health innovation
- November: Frontiers in Human Neuroscience completes research series on Effects of game and game-like training on neurocognitive plasticity
- December: Apple names brain training apps “Best of 2014″ in 20+ countries
- December 17th: 127 scientists challenge the purported brain training “consensus” released by the Stanford Center for Longevity
To learn more about these 14 top news, visit SharpBrains.com
SharpBrains is an independent market research firm and think tank tracking health and productivity applications of brain and cognitive science. The company maintains a biannual state-of-the market report series, produces an annual global and virtual professional conference, and maintains a consumer-facing guide, The SharpBrains Guide to Brain Fitness. To learn more, visit http://www.sharpbrains.com.