Scenic and Sightseeing Transport in Australia Industry Market Research Report Now Updated by IBISWorld

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The industry has struggled due to lower demand in domestic tourism markets. For this reason, industry research firm IBISWorld has updated its report on the Scenic and Sightseeing Transport industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

The industry's activities are dominated by maritime transport for sightseeing or recreational purposes.

Operators in the Scenic and Sightseeing Transport industry in Australia provide transport services in and around Australian tourism sites. The industry allows its customers to experience Australian tourist destinations via a range of modes of transport. The industry's main activities do not involve point-to-point transport between locations. According to IBISWorld industry analyst Ryan Kerin, “these services are provided by larger passenger transport industries, such as passenger aviation, rail, long-distance bus providers and cruise operators.” The industry's activities are dominated by maritime transport for sightseeing or recreational purposes, such as charter boat operation and same-day cruises.

Industry revenue depends on the health of the domestic tourism sector. Few industry operators offer services that are notable enough to draw travellers to an area alone. “The industry relies on good tourism infrastructure, such as transport connections from mainstream passenger transport, the presence of accommodation and related tourism providers,” says Kerin. Over the five years through 2014-15, the industry has struggled due to lower demand in domestic tourism markets. These challenging conditions were worsened by a string of natural disasters in Queensland in 2010-11, which represents a major area of industry activity. Industry revenue is expected to grow at a compound annual rate of 0.7% over the five years through 2014-15, to $1.3 billion. In 2014-15, revenue is forecast to grow by 4.0% as demand for domestic tourism rebounds in the industry's favour. The industry displays a low level of market share concentration.

In the next five years, demand trends in the industry's major markets are expected to shift. The Scenic and Sightseeing Transport industry is expected to benefit from the decline in the Australian dollar over 2013-14 and 2014-15. The Australian dollar is expected to fall further over the next five years. A weaker dollar makes Australia more competitive in global tourism markets. Expected improvements in the world economy over the period will provide an additional boost to international visitor numbers. At the same time, as international travel becomes relatively more expensive, domestic markets are expected to improve.

For more information, visit IBISWorld’s Scenic and Sightseeing Transport industry in Australia report page.

Companies in this industry operate transportation equipment for scenic and sightseeing activities. This form of transport is distinguished from transit passenger services, as the emphasis is not on the efficiency or speed of the transport service but rather on providing recreation and entertainment. The service provided is usually local in nature and generally includes tour commentary highlighting features of the scenery and/or the vehicle.

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IBISWorld industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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