Toyota Gains Global Attention with YouTube Video "Toyota Fun Chain"

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Toyota Motor Corporation releases a new video which introduces their new G's series in a fun and creative way. Shot in a 6-story parking garage in Japan, the video targets the younger millennial generation by showing cars popping wheelies, drifting, and doing donuts all within the world's largest "Rube Goldberg" chain.

Toyota G's Harrier model

Toyota G's Harrier Model

The commercial doesn’t appear to be designed to sell a particular vehicle like the commercials we so often see on TV here in the US, but rather to alert the public to the fun that can be had when driving a Toyota vehicle—any Toyota vehicle.

Toyota Motor Corporation releases a new video which introduces their new G's series sports car in a fun and creative way. Shot in a 6-story parking garage in Japan, the video targets the younger millennial generation by showing a variety of Toyota vehicles doing stunts within the world's largest "Rube Goldberg" chain (complicated gadgets that perform simple tasks in indirect, convoluted ways). It shows how fun and exciting driving Toyota cars can be.

Toyota released the video on November 23, 2014 on YouTube in order to entice the younger Internet savvy generation. Now with just under 1 million views, the "Toyota Fun Chain" video is getting a lot of buzz. The Newswheel says of the video, "The commercial doesn’t appear to be designed to sell a particular vehicle like the commercials we so often see on TV here in the US, but rather to alert the public to the fun that can be had when driving a Toyota vehicle—any Toyota vehicle...It certainly makes me want to drive a Toyota 86 around a variety of obstacles in a deserted parking garage!"

The video includes the Toyota 86, a yellow Prius, a regular Land Cruiser, and the Dakar Rally Land Cruiser, all being used in fun and creative ways as stunt vehicles, the obstacles within the chain or a conduit within the chain.

The video was created by DRIVING KIDS with TOYOTA, a project which TMC started in February 2014, with the objective of delivering the joy, fun and excitement of driving a car, owning a car, and to recall the memory which car enthusiasts had in their youth when you could not wait to hop in the car and drive somewhere. This project owns various assets such as product development, Fan relations, events and web activities that are aimed at youngsters who would potentially be engaged in the sports car culture. TMC also previously launched a web video collaborating with a famous DJ in Japan called ‘kz’, tying in ULTRA JAPAN 2014 in September.

Creative Director     Takeshi Nozoe (Hakuhodo SIX)
Creative Director     Jin Saito (Hakuhodo SIX)
Creative Director     Norihiro Hieda (Yumeno Hieda KK)
Director         Tsuguhisa Tanaka(VOYAGER)
Camera         Toyotaro Shigemori(GLASSLOFT)

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Beatrice Bugnosen
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