New iOS App “Mission: Pic” Launches, Turns iPhone Photography Into a Competitive Sport

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Newly Launched Free Mobile Photo App Will Change The Way You Look At The World.

Mission: Pic is an iOS app that turns mobile photography into a game. Every day a new mission is revealed and players take a photo that satisfies the assignment. Players vote on each other’s submissions, creating an ever-evolving leaderboard of popular photos.

If Instagram is a photo app with a social layer, then Mission: Pic is a photo app with a game layer. Using a Tinder style swipe-to-vote UI, players vote awesome photos up, less impressive ones down or swipe left to pass.

For example, if today’s mission assignment is “Metal,” players might submit a close-up of an aluminum can, a well-framed escalator or a shot from the crowd at an AC/DC concert. But rest assured, the best photo will win the day and one talented mobile photographer will walk away with pride, glory and likely, a few more fans.

Mission: Pic was developed by a small team of game designers who specialize in getting people outside, interacting with strangers, and changing their perspective through creativity and play. The founders, Brett Rounsaville and David Yun, came together while working at The Go Game in San Francisco, a 13-year leader in real world games.

“We shoot for missions that can be completed any day, anywhere, by anyone, but nothing gets us more excited than hearing from players who say they spend all day looking a little closer at the world trying to find the perfect picture,” says Rounsaville.

Download Mission: Pic now at the App Store:

For additional information on Mission: Pic contact Brett Rounsaville at brett(at)missionpic(dot)com.

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Brett Rounsaville
since: 02/2013
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Mission: Pic
since: 08/2014
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