I’ve met with probably ten different prospects this week, and everyone experienced the same thing: an almost 50% decline in website traffic.
Toronto, ON (PRWEB) December 19, 2014
Beginning in November 2014, SalesHub has announced that they will be spending the final months of 2014 helping their clients with the effects of the Google Panda 4.1 update. Since the update occurred on October 6, SalesHub has reported that a number of businesses have begun to notice that their revenues were in decline. In response, the company says they plan to make sure every one of their clients has customer reviews on Google+ and Yelp, as well as answer any and all SEO and Internet marketing questions might have.
Like most Google updates, Panda 4.1 was not entirely unexpected but still came unannounced. As a result, SalesHub has speculated that many companies were unprepared for the changes the improved algorithm might bring. But while previous updates focused on website quality and other factors, Panda 4.1 placed a high priority on geotargeting, which helps customers searching for a particular product or service find businesses nearby that offer the desired product or service. One of the most common sources of geotargeting is putting a review of a company on a website like Google+ and Yelp, where users can easily find the names, contact information, and reviews of local businesses. For this reason, Google+ and Yelp have become very important to small and medium-sized businesses looking to attract new customers, and are now huge players in the SEO world due to the Panda update’s focus on geotargeting.
While the Panda update officially took place over a month ago, SalesHub says that many businesses are likely just beginning to notice its impact.
“If your competitor has one review, and you have none, then people will believe your site isn’t worth their time,” said Matthew Cook, SalesHub’s CEO. “I’ve met with probably ten different prospects this week, and everyone experienced the same thing: an almost 50% decline in website traffic. We’re all slaves to Google, and we want to keep the search engine giant happy by producing quality content for our clients.”
SalesHub frequently tells their clients that it isn’t enough to simply produce good content: companies and businesses with successful online marketing campaigns also include short bios for the authors of onsite content, use long-tail keywords, and take other steps to demonstrate their relevance to search engines like Google. This helps to prove that the information being shared on a company’s website and social media accounts is pertinent to the industry, is being shared appropriately, and is being produced by industry experts. In a changing system, this is vital to growing a business.
Because of this approach, SalesHub says that their current clients have been unaffected by the Panda update, and they intend to help new clients by instituting the same steps.
“The Panda update isn’t really affecting our current clients because we’re ahead of the curve on a lot of this stuff,” said Cook. “We’ve seen a lot of improvement in traffic after the update and plan on talking to a lot more prospects. One potential client lost 30% of their revenue and they just didn’t understand why. They went from 25,000 to 13,000 distributed units and saw a disproportionate decline in revenue. Part of the issue was that they weren’t blogging and they didn’t have enough content on the site, nor any customer reviews. Their social media posts also weren’t very engaging for the audience they were trying to reach.”
While Google’s algorithm updates are famous for their unexpected delivery, many experts in the SEO industry have stated that as long as a website uses an ethical and logical approach to improving their search engine results, most businesses should have nothing to fear. However, with the rise of geotagging and the increasing importance of Yelp and Google+, the beneficial steps might not always be clear.
SalesHub helps to transform websites into tools for businesses that attract and retain customers. They also assist with social media, providing leads, market penetration, and improving sales productivity. To learn more about this inbound marketing agency, visit http://www.saleshub.ca