“With our initial launch campaign on track to touch over 30 million people, we’ve been able to create a lot of buzz on social media for the Transit Connect,” -Tom Grill, U.S. Western Ford Market Area Sales and Marketing Manager.
Costa Mesa, California (PRWEB) December 21, 2014
Think Facebook posts are just about casual, friendly conversation? Think Again. On December 23, 2014, a single, one-day Facebook post will win someone a brand new, 2015 Ford Transit Connect Wagon.
The promotion, called The 12 Days of Unminivan, invites everyone to go to the Ford Event Giveaways Facebook page beginning on December 12, 2014, and answer a simple question about the Transit Connect. One lucky winner each day will receive $1,000 cash toward their favorite activity.
Then on December 23, 2014, the last day of the promotion, one lucky person who’s left a comment on the Ford Event Giveaways Facebook page will win a brand new, 2015 Ford Transit Connect.
“With our initial launch campaign on track to touch over 30 million people, we’ve been able to create a lot of buzz on social media for the Transit Connect,” said Tom Grill, U.S. Western Ford Market Area Sales and Marketing Manager. “So to maintain the momentum, I decided to break some new ground on Facebook.”
“To get the word out, we’re putting the campaign right on participating dealer Facebook pages,” said Scott Empringham, CEO of Flash Point Communications, who is tasked with executing the promotion. “In addition, posts will be boosted to reach the maximum number of dealership fans.”
Flash Point will support the promotion with Google Ad Words to target in-market minivan shoppers. In addition, YouTube will serve existing Transit Connect videos produced by Flash Point to wall visitors encouraging click-throughs to unminivangiveaway.com.
Formerly marketed to business and fleet buyers, the Transit Connect Wagon targets independent-minded people who want to haul up to seven passengers, load up with lots of cargo, and still want to avoid the “mom-mobile” image of a minivan.
For over fifteen years, Flash Point Communications has been a leading innovator in social and digital media. Based in Costa Mesa, California, Flash Point serves many of the globe’s most respected automotive brands from four offices nationwide. For more information, go to http://flashpointcommunications.com.