Prosperity is in the pipeline: Strengthening Canada’s energy sector today for a strong Alberta in Mediaplanet’s “Building the Future” campaign

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Mediaplanet announces distribution of its first cross-platform edition of Building Our Future, educating Albertans on the opportunities in the future of energy and construction.

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With 70 pumping stations along the route, that’s $4.5 billion worth of building trades work — that’s going to stimulate apprentices for every trade.

The print component of Building Our Future is distributed within today’s Calgary Herald, with a circulation of approximately 94,500 copies and an estimated readership of 270,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The publication covers The Energy East Pipeline, and how it creates a strong flow of employment opportunities across Canada. “With 70 pumping stations along the route, that’s $4.5 billion worth of building trades work — that’s going to stimulate apprentices for every trade,” says John Telford, Director of Canadian Affairs at The United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry of the United States and Canada (UA).

Sarah Watts-Rynard, Executive Director, The Canadian Apprenticeship Forum, shares 4 reasons young people should consider a career in the trades. She notes “As young people look to life after high school, consider the opportunities to build a career in the skilled trades while construction and energy sectors continue to expand.”
Special thanks to United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry (UA), among others, for their support and contributions in the making of this campaign.

About Mediaplanet 
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Press Contact:
David Lilleyman
david.lilleyman(at)mediaplanet(dot)com
416-583-2211

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Laura Shaw
Mediaplanet
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