We are pleased to share the exciting news that we are changing our name to reflect the organization we are today. - Angelo Palombi, CEO
Maitland, FL (PRWEB) December 21, 2014
Urban Trust Bank® (UTB) FSB, a federally chartered, full-service community bank, announced that it has changed its name to Axiom Bank. The new name better represents how the bank has grown as an organization over the past 50 years.
By definition, “axiom” means “a universally recognized truth.” The name was selected based on the bank’s principles of truth, trust, value, convenience and commitment to its customers and community. The bank remains under the same ownership and there will be no change to its branch network, products and services, or management structure as a result of the name change.
“We are pleased to share the exciting news that we are changing our name to reflect the organization we are today. For over 50 years we have served our customers with the philosophy of being their trusted and valued financial partner, and the new name exemplifies these core values,” said CEO Angelo Palombi.
Since 1963, Urban Trust Bank has focused on providing empowering financial services to underbanked communities. The bank’s retail branch footprint has evolved into a network of 20 branches, with 19 locations inside Walmart Supercenters® within the state of Florida. In addition, the bank has adopted online and mobile banking technology to more effectively provide services to its customers.
Urban Trust Bank’s Commercial Banking division has been serving Central Florida’s commercial banking community since 2010. The bank’s strong capital position and extensive network of loan relationships in the area have enabled it to show significant growth in the Central Florida regional market. The bank has opened another commercial loan office in Jacksonville, to take advantage of the opportunities in the Jacksonville area.
Since 2009, Urban Trust Bank has maintained a payment solutions division. The bank partners with companies that create card programs for other businesses. In 2014, the bank has expanded that division, which will develop card programs offered directly from the bank, and evaluate other opportunities as the digital payment marketplace expands.
Recognizing that the bank’s product offerings have grown and evolved, the bank’s board of directors and executive management decided to change the bank’s branding to reflect all of the communities it serves. The new name encompasses this evolution and differentiates our innovative commercial and retail products, electronic banking technology, and in-store branch model that offers customers the convenience of banking and shopping under one roof. As part of the rebranding initiative, the bank is expanding its marketing efforts and its online presence under the Axiom Bank brand, to allow the bank to reach its target markets more effectively and convey the bank’s advantages and strengths.
About Axiom Bank
Axiom Bank (formerly Urban Trust Bank) is a federally chartered community bank that provides value oriented consumer and commercial banking services through an extensive network of branches in Florida. Axiom Bank is headquartered in Central Florida and has 20 branch locations, with 19 branches located inside select Walmart Supercenters®. Our bankers engage with customers, developing relationships that improve lives and strengthen communities — all part of our unwavering commitment to exceed customer expectations with the highest level of quality service and involvement in the communities we have served for over 50 years.