(PRWEB) December 22, 2014
Inmar, a company that operates intelligent commerce networks, today announced that it will host a webinar, “Next Generation of Digital Promotion” at 3:00 p.m. Eastern Time on Wednesday, January 7, and, again at the same time on Thursday, January 8. Mike Hughes, Director, Digital Solutions and Corey Murphy, Senior Director, Digital Sales, will present the webinar. There is no cost to participate.
Those wishing to register for the webinar may do so by clicking here.
The hour-long program will explore the tools now available for developing, executing and analyzing holistic, omni-channel promotion campaigns featuring digital offers.
As a result of Inmar’s recent acquisition of Hopster, Inc., brands now have the means to effectively and cost-efficiently employ digital promotions that pair equity-building content with motivating promotional offers and enable brands to drive loyalty, advocacy, revenue and market share.
“There’s a lot more to digital promotion than just supporting a new product launch or making a coupon easily available to a potential, first-time buyer,” says Mike Hughes, Director, Digital Solutions at Inmar. “With the flexibility and customization now available for this type of promotion, and the ability to make user-level attribution, brands can use digital coupons to not only drive sales but also maintain and grow CRM,” adds Hughes.
Inmar, as a leading promotions services provider, offers brands a robust suite of digital promotion solutions, including Print-at Home, Load-to-Card (L2C) and targeted emails for personally engaging consumers -- at scale -- through traditional retailer-enabled channels as well across owned, paid and social media.
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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.